You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Martha E. Rojas VeraME

Martha E. Rojas Vera

Financial Data & Analytics Consultant

€200/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Martha E.

Consultora en Finanzas y Analítica de Datos especializada en reporting, automatización y mejora de procesos financieros.

Ayudo a empresas a transformar datos en decisiones claras: convierto Excel caóticos y reportes manuales en dashboards automatizados, modelos financieros y sistemas eficientes que ahorran tiempo y reducen errores.

Experiencia en entornos corporativos y proyectos complejos, combinando visión de negocio con herramientas técnicas (Excel, Power BI, SQL y Python).

Puedo apoyarte en reporting financiero, Business Intelligence, FP&A, forecasting y optimización de procesos. Soluciones prácticas, rápidas y orientadas a impacto real.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • JLL
    Head of Quant Services – Capital Market Quants
    REAL ESTATE
    January 2021 - Today (5 years and 5 months)
    Madrid, Spain
    • • Lead hands-on quantitative research projects analyzing large, multi-source datasets (transaction data, client behavior, macro indicators) to identify investment signals, cycle positioning and asset-level opportunities
    • • Design and implement statistical and predictive models to anticipate buy/sell/refinance behavior across market cycles, supporting equity and debt investment decisions
    • • Conduct macro-thematic research, linking economic indicators (rates, liquidity, inflation, growth regimes) to asset performance and valuation dynamics
    • • Build analytical frameworks connecting macroeconomic variables with asset returns, risk and liquidity, used to inform capital deployment strategies
    • • Translate complex quantitative outputs into clear, actionable investment insights for senior decision makers and buyside/sellside/M&A deals.
    Real estate Innovation Data analysis Investment Analysis Corporate strategy
  • Sareb
    Strategy & Valuation Specialist
    BANKING AND INSURANCE
    January 2018 - January 2021 (3 years)
    Madrid, Spain
    • • Built and maintained full financial models (P&L, Balance Sheet, Cash Flow) to support strategic decision-making and valuation.
    • • Performed quarterly company valuation, scenario analysis and sensitivity testing under different macro and market assumptions
    • • Conducted in-depth research across asset classes and portfolios to identify value-creation opportunities and risk drivers
    • • Analyzed the financial impact of strategic decisions under multiple scenarios, supporting capital allocation choices
    • • Worked with SQL-based financial and operating models (200,000+ assets), enabling scalable, data driven valuation and forecasting.
    Corporate strategy SQL Microsoft Excel Investment Analysis Data analysis
  • BBVA Asset Management
    Portfolio Manager
    BANKING AND INSURANCE
    January 2016 - January 2018 (2 years)
    Madrid, Spain
    Member of the International Equity Team managing US, Japan, Emerging and Global Equity funds (2.000 Mill
    € AUM/ BBVA Bolsa USA FI, BBVA Bolsa Japon FI and Quality Mejores Idas FI).
    • Conducted fundamental equity research and valuation across global markets to support portfolio
    construction decisions.
    • Performed company analysis, sector allocation and risk assessment, integrating macro views with
    bottom-up insights.
    • Developed equity screening models combining quantitative signals with fundamental data to enhance
    stock selection
    • Monitored portfolio performance, attribution, volatility and tracking error on a daily basis.
    • Led thematic investment research, identifying structural trends and the companies positioned to
    benefit.
    • Held regular meetings with sell-side analysts and external research providers to challenge assumptions
    and refine investment theses.
    Tools: Bloomberg, Excel, VBA
    Analisis Inversión Investment Data analysis Microsoft Excel Bloomberg

Recommendations

Be the first to recommend Martha E.

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master in Corporate Finance, M&A and
    ISBIF
    2019
    Master in Corporate Finance, M&A and
  • Master in Portfolio Management
    Instituto de Estudios Bursátiles
    2017
    Master in Portfolio Management

Certifications

  • CFA charterholder
    CFA
    2022
    Asesoramiento financiero Inversión Análisis financiero Análisis de mercado

Skill set

Categories