Description

I help companies create user-centered digital products with over 8 years of experience in UX Research and product design. I specialize in uncovering actionable insights through qualitative and quantitative research, user interviews, and usability testing, turning real user problems into intuitive solutions that drive business impact. I have worked on projects in e-commerce, real estate, digital banking, and automotive, delivering user journeys, personas, UX recommendations, and strategies that improve both user experience and key business metrics.

Industry field of expertise

Languages

Catalan
Native or bilingual
English
Fluent
Spanish
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km)

adevinta
Product Designer & Researcher at Fotocasa
REAL ESTATE
March 2023 - December 2025 (2 years and 9 months)
Barcelona, Spain
As part of the Fotocasa design team, I focus on strategic research and design to enhance the real estate search experience. Key responsibilities & contributions:

Led an in-depth comparative benchmark between Fotocasa and Idealista, analyzing the full search flow and all touchpoints to identify feature gaps and opportunities.
Delivered insights and recommendations directly to management, influencing product strategy and roadmap decisions.
Conducted user research and usability testing to validate improvements in search, contact, favorites, lists and ads.
Collaborated with cross-functional teams (data, product, engineering) to align initiatives with user needs and business priorities.
Supported the design system to ensure scalability and consistency across platforms.
UX Design UX Research Design System Benchmarking and Competitive Analysis Figma
adevinta
Product Designer & Researcher at Milanuncios
E-COMMERCE
November 2018 - February 2023 (4 years and 3 months)
Barcelona, Spain
As part of the Milanuncios design team, I led research and design initiatives to improve core product experiences in one of Spain’s largest classifieds platforms. Key responsibilities & contributions:

Improved the New Ads flow, login experience, alerts, ad detail page, and the Real Estate category, optimizing usability and increasing engagement.
Conducted user research (interviews, surveys, usability testing, benchmarks) to uncover insights and guide product decisions.
Designed and optimized user journeys, flows, and interfaces to boost conversion and user satisfaction.
Led A/B testing and feature validation to ensure data-driven improvements.
Collaborated closely with product managers, developers, and data teams to prioritize initiatives and align design with business goals.
Contributed to the design system to maintain consistency and scalability.
UX Design UX Research Design System NPS CSAT
SEAT
Product Designer
AUTOMOBILE
April 2017 - November 2018 (1 year and 7 months)
Martorell, Spain
I worked on the design of the infotainment system for the SEAT León and CUPRA, creating intuitive and user-friendly interfaces for connected vehicles.

Key responsibilities & contributions:

Defined interaction architecture and detailed wireframes for in-car systems.
Conducted user testing to validate usability and improve the driving experience.
Designed interfaces for SEAT León, CUPRA, and upcoming connected models, integrating technical and functional requirements into the UI.
Collaborated with engineers and product teams to ensure feasibility and seamless integration.
User Interface Design HMI Automotive UX Design Diseño UI