Description

Marketing Ops & Automation. +5 years transforming data chaos into efficient funnels. If a process can be done in 2 steps, using 5 is a loss of margin. Specialist in SFMC, n8n, Zapier, Make, and results-oriented data architecture, not just "pretty charts"

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ShowerThinking
SENIOR CONSULTANT
January 2021 - Today (5 years and 6 months)
Madrid, Spain
Technical and strategic leadership within the Salesforce Marketing Cloud ecosystem, providing end-to-end client management and data architecture to optimize ROI.

Salesforce Marketing Cloud & Data Cloud: Advanced implementation and management of Data Cloud, Personalization, and Einstein AI for unified data strategies

Automation & Journey Builder: Design of complex Customer Journeys, including API integration and transactional automations to enhance user experience

Technical Development (SQL & HTML): Advanced audience segmentation using SQL and technical layout design (HTML5/CSS), ensuring targeting precision and visual excellence

Account Management & CloudPages: Direct client liaison for KPI definition and development of interactive CloudPages for acquisition and loyalty

Analytics & Reporting: Oversight of key metrics and continuous campaign optimization based on in-depth data analysis
Automatización de procesos Arquitectura de Datos SQL programar
Deporvillage
CRM SPECIALIST
May 2021 - August 2021 (3 months)
Barcelona, Spain
Strategy and execution of the customer lifecycle in a high-performance e-commerce environment, focusing on large-scale personalization and automation.

Salesforce Marketing Cloud & Einstein: Implementation of personalization strategies using Einstein AI to optimize product relevance and user engagement

Customer Lifecycle & Journeys: Design and execution of complex, long-term Customer Journeys aimed at user retention and loyalty

Segmentation & Data: Advanced audience management and segmentation within SFMC, integrated with Google Analytics for goal tracking

Transactional Campaigns & Web: Development of critical transactional flows and HTML5 layout design, ensuring constant updates of digital assets and online promotions

Reporting & Optimization: Data analysis and detailed reporting for strategic decision-making based on campaign performance
Be Republic
CHANNEL EXECUTION ANALYST
October 2019 - April 2021 (1 year and 6 months)
Barcelona, Spain
End-to-end management as a Campaign Manager, leading CRM and automation strategies for major national accounts in the restaurant and culture sectors.

Salesforce Marketing Cloud: Implementation of Email Marketing strategies, audience management, and advanced segmentation within the SFMC ecosystem

Social Studio: Social media management and active listening integrated into the Marketing Cloud strategy

Relational Strategy & Splio: Consulting and planning of relational plans and newsletters for key accounts, including event coordination and campaign launches

Technical Development & Reporting: HTML5 layout design and data analysis for performance reporting and online campaign optimization

Account Management: Direct client liaison for objective setting and strategic planning