Marta M.

Defined and implemented the strategic portfolio for 11 countries, driving operational efficiency and revenue growth as Chief of Staff for the West Europe CEO. Directed cross-functional teams to align business objectives across the region, delivering high-impact solutions

Pioneered the creation of Decathlon's first Customer Area in Spain, now serving as a model across the organization and managing a 14M+ customer database. Led efforts to reduce churn by 160%, increase active users by 5%, and implement 15 customer feedback channels, significantly improving customer experience. Drove CRM performance, growing turnover with a 1.5x increase over prior results, contributing directly to the company's revenue growth.

Drove the strategic rollout of the global membership program across 9 countries, reaching over 80M members in just 1.5 years—achieving faster than-expected growth for 72 countries. Spearheaded initiatives that directly contributed to a 200M+ member base, enhancing customer loyalty and driving global engagement.