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Marta De La FuenteMD

Marta De La Fuente

Freelancer Senior Product Designer & Branding

€440/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Marta

martadelafuentedesign.cargo.site

Hi, I’m Marta ︎
Since 2014, I’ve worked in product design across fast-paced startups, tackling complex challenges with talented teams. Each experience (successful or not) has shaped how I think, design, and work.

I began my career at Traity, building products from scratch at speed and learning key lessons about product thinking and decision-making.

A defining chapter followed at Cabify, where I spent five years contributing to the evolution of both product and brand. I led the company’s first rebranding, designed its initial website and brand systems, and later led Movo, designing the rider app and internal tools to improve operations and efficiency.

More recently, at Lingokids, I worked as Senior and later Lead Product Designer, leading core experiences for a global educational app that helps children learn English through play.

Since the pandemic, I’ve increasingly focused on my artistic practice, especially painting. Curious and restless by nature, I enjoy exploring new paths while remaining deeply connected to product design and branding.
Solving real problems with great teams is what continues to motivate me.


Write me ︎
  • English

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Marta de la Fuente
    Freelance Senior Product Designer (UX/UI & Branding)
    April 2024 - Today (2 years and 3 months)
    Madrid, Spain
    - Branding projects with Francesco Maria Furno for companies such as Barkibu & El Puesto Guía Repsol.
    - Visual artist focused on painting, developing personal work and collaborating with brands including Lexus, Levi’s, Bumble, Netflix, Aquarius, Absolut, among others.
    Identidad visual Branding Illustration Product design UX/UI
  • Lingokids
    Lead Product Designer
    EDUCATION AND E-LEARNING
    June 2021 - March 2024 (2 years and 9 months)
    Madrid, Spain
    - Led the design of core product experiences for a global educational app used by millions of families.
    - Drove the evolution of the design system and cross-team processes
    - Collaborated closely with product, engineering, research, and learning experts to balance educational goals, business needs, and design quality.
    User Research Prototype Product design UX/UI Leadership
  • Cabify & MOVO
    Senior Product Designer
    AUTOMOBILE
    October 2016 - July 2021 (4 years and 9 months)
    Madrid, Spain
    • Define and design the new MOVO app for users.
    • Define and design new tools for the Operations team (MOVO). Analyze their problems, needs and give them the best solution to optimize the operation of the fleet.
    • Design of the new website, analyzing the needs and objectives of the company, helping define the design system and designing flexible modules.
    Product design UX/UI User Research Prototype Leadership

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Education

  • Diseño de Producto
    Casa de los Picos
    2012

Skill set

Categories

  • Other