About Marta
Programmatic Trader with over 3 years of experience. Specialized in performance campaigns, while also holding strong expertise in branding. I have worked at two of the Big 6 media agencies, setting up and optimizing programmatic campaigns for clients across various industries such as automotive, retail, and banking. Skilled in DV360 and YouTube.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Tranding Desk for Dentsu SpainRTB & Programmatic TraderRETAIL (LARGE RETAILERS)January 2023 - Today (3 years and 6 months)SpainSet-up and campaign optimization in differents DSP, branding and performance KPIs.Managed investment portfolios for clients across diverse industries, including telecommunications, banking, and automotive. Direct reporting to clients and agency teams.
- Havas Media GroupProgrammatic Trader TraineeJune 2022 - December 2022 (6 months)Set-up and campaign optimization in differents DSP, working with display, audio, video and native formats Creation of briefings and digital marketing plans, managing budgets, spend and bid strategy Campaign development reports, analysis and results Trafficker and creative optimization (DCM, Sizmek)
- FNAC EspañaMarketing Automation InternApril 2022 - June 2022 (2 months)Implementation and optimization of transactional and promotional email campaigns in Adobe Campaign KPI's analysis and reports. A/B Testing. Workflows automation: email marketing and Push notifications
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Education
- Master Degree inCEF- Centro de Estudios Financieros2022Master Degree in
- Bachelor's DegreeUDIMA- Distance University of Madrid2021Bachelor's Degree