Markel Mina Azurmendi

As a Project Manager in Business Development, I specialize in crafting strategic and creative solutions that connect brands with fans through sports. I respond to client briefs with impactful marketing campaigns that not only engage audiences but also drive business growth. Creativity and strategy are at the core of my work, ensuring that each activation aligns with brand objectives and delivers measurable success.

You First is a global talent management, brand services and content marketing holding group of agencies in the Sports & Entertainment industries. We offer innovative solutions in digital assets, consulting, sponsorship, creativity, events, content production, and influencer marketing to more than 160 brands worldwide.

I lead the marketing strategy team in the Mexico City office, connecting brands with customers and combining strategy with creativity to help them achieve their business goals.

- Client Briefing Reception: Receive and interpret client briefs to understand their needs and objectives.

- Strategic Analysis: Conduct in-depth strategic analyses to inform marketing decisions.

- Data/Insight Analysis and Management: Analyze and manage data to extract actionable insights.

- Creative Solutions and Strategic Value Propositions: Contribute creative solutions and develop value propositions to meet client goals, particularly in the sports and entertainment sectors.

- Proposal Presentation Design: Design compelling proposal presentation materials.

- Client Presentation and Relationship Management: Present to clients and manage ongoing relationships to ensure satisfaction and success.

- Project Activation and Management: Oversee project activation and ensure effective management throughout the project lifecycle.

- Reporting and Learnings: Compile reports and document learnings to refine strategies and enhance future performance.

As part of Facebook Advertisers Advisor Team I helped agencies and advertisers to effectively use Facebook for Business platforms and tools to achieve their business goals.