Description

I help organizations turn complex technical debt into streamlined revenue engines by bridging the gap between high-level business strategy and hands-on IT execution.

With over 20 years of experience leading digital transformations across global markets, I specialize in architecting end-to-end CRM ecosystems and scaling digital products through an Agile mindset.

My approach goes beyond tool implementation; I focus on Business Process Re-engineering and RevOps alignment to ensure that technology serves growth, not the other way around. Whether I’m defining a multi-million euro strategic roadmap, acting as a Product Owner to lead cross-functional dev teams, or auditing existing infrastructures for operational risk, my goal is to deliver data-driven, scalable solutions that provide immediate ROI and long-term stability.

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

FULLFIL.ME
CRM Manager
May 2025 - Today (1 year and 1 month)
Nueva York, United States
• • Leading the end-to-end Salesforce implementation as the core CRM engine for SME growth.
• • Translating complex business requirements into scalable technical workflows, dashboards, and data models.
• • Defining the strategic CRM roadmap to align IT capabilities with aggressive business expansion goals.
Salesforce Consultant Business Analytics Business analysis
JA EUROPE
Digital Product Owner (Talent)
September 2023 - May 2025 (1 year and 8 months)
• • Managed the digital product roadmap and backlog, ensuring on-time delivery of IT capabilities.
• • Led requirements discovery, user story writing, and User Acceptance Testing (UAT) for high-impact digital tools.
• • Evaluated product performance metrics to drive continuous iteration and UX improvements.
ENDESA (ENEL Group)
Senior IT Roles
August 2015 - September 2023 (8 years and 1 month)
• • Digital Solutions & IT Audit: Evaluated operational effectiveness and risk remediation for Iberia's digital infrastructure.
• • Head of Large & Medium Commercial Solutions: * Directed the implementation of Salesforce Service Cloud for 600+ users, integrating Einstein Analytics and Marketing Cloud.
◦ o Managed the migration of commercial solutions to AWS as a core pillar of the company's digital transformation.
◦ o Led vendor and licensing management with full budget accountability.