Description

🇪🇸 ES:

Especialista en marketing de pago con más de 5 años diseñando e implementando estrategia digital para negocios B2C o B2B a gran escala. Experiencia extensa en Google / Meta Ads, CRO y plataformas de analítica — habiendo gestionado más de 36M€ en inversión publicitaria anual.

🇺🇸 EN:

Performance marketing specialist with 5+ years designing digital strategy and managing paid media for high-scale B2C or B2B businesses. Proven expertise in Google / Meta Ads, CRO, and analytics platforms. Managed €36M+ in yearly ad spend.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

GLOVO
Sr. Performance Marketing Specialist
LOGISTICS AND SUPPLY CHAIN
February 2025 - Today (1 year and 5 months)
Barcelona, Spain
• Lead Google Ads strategy managing €36M annual spend across 14 countries.
• Spearhead initiatives such as incrementality testing, feed implementation, budget & bidding automation, and activation/reactivation campaigns across all paid channels. (Google Ads App Campaigns)
Google Ads Digital Marketing Strategy Team Leadership Project Management Performance Marketing
GLOVO
Performance Marketing Specialist (Google Ads)
LOGISTICS AND SUPPLY CHAIN
March 2024 - February 2025 (11 months)
Barcelona, Spain
Lead Google Ads strategy managing €36M annual spend across 14 countries.
Spearhead initiatives such as incrementality testing, feed implementation, budget & bidding automation, and activation/reactivation campaigns across all paid channels.
Google Ads User Acquisition Marketing Automation Performance Marketing Digital Marketing Strategy
Freelance
Digital Marketing Consultant
TRAVEL AND TOURISM
May 2021 - January 2025 (3 years and 8 months)
Barcelona, Spain
Clients: Bist Europa, Hi! Ocio, Tu Roscón a Casa, Bloovs Eyewear, DeepTrading, Comerzalia
Implemented omnichannel strategies for several clients, end-to-end, focusing mainly on Google Ads (Search, Display) and Meta Ads.
Lead generation Google Ads Marketing Automation Google Tag Manager Front-End development

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Dual Bachelor in Business Administration and International Relations
IE University
2023
Dual Bachelor in Business Administration and International Relations

Mario C.

Google Ads | Lead Generation | €36M Bajo Gestión

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