About Maria
T-shaped creative professional with 13+ years of experience across advertising, startups and brand development. My core is storytelling: journalism, screenwriting and copywriting — combined with visual thinking (photography) and strong creative direction.
- I translate complexity into clarity
- I build concepts that work across markets
- I connect ideas, language, and product logic
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Multiple Clients & AgenciesFreelance Creative Writer / Senior CopywriterJanuary 2017 - Today (9 years and 6 months)• ● Creative concepts and copywriting for different brands (Hospitality & Lifestyle, Real estate, Tech)• ● Social media campaigns, press materials, and editorial writing• ● Literary translation and creative adaptation• ● Brand voice development and tone-of-voice systems
- FreelancePhotographer & Visual StorytellerJanuary 2011 - Today (15 years and 6 months)Madrid, Spain• • Brand photography for Saturdays Heroes and Svior• • Experience photography in Madrid for National Geographic & TUI Experience• • 10M+ views and downloads of my work on Unsplash• • Exhibition "Capturas de la vida" y "Pinturas que hablan", Centro Cultural José Luis Sampedro, Madrid
- ViewingTime (PropTech Startup)Startup Project Lead & Creative DirectorDecember 2022 - February 2026 (3 years and 2 months)• ● Led product development from concept to MVP and early market validation• ● Defined product positioning, naming, branding and go-to-market strategy• ● Built and coordinated a multidisciplinary team (designers, developers, contractors)• ● Directed all creative processes: brand identity, messaging, website, product narrative• ● Managed project operations, timelines and cross-team collaboration• ● Organized investor outreach, pitch materials and industry networking• ● Scaled CEO's LinkedIn presence to 3,000+ relevant industry connections
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Education
- Graphic Design & Brand Identity2023Graphic Design & Brand Identity
- Journalism & TV/Radio ScriptwritingHumanities Institute of TV&Radio Broadcasting2015Journalism & TV/Radio Scriptwriting