Description

Communications professional with 9+ years of experience developing PR, influencer marketing and brand communication strategies for global beauty and lifestyle brands including Estée Lauder, L’Oréal Group and Kenvue.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 20km), Barcelona (up to 10km), Málaga (up to 10km), Bilbao (up to 10km), Sevilla (up to 10km)

ALEM Comunicación
Senior Account Executive
July 2023 - March 2026 (2 years and 8 months)
Estée Lauder, Too Faced, Paula ́s Choice, Leonor Greyl, Veralab, Sepai, Apoem, Secretos del Agua, St Tropez & Clínica Dr Carlos.
Development and execution of integrated communication strategies for beauty and lifestyle brands.
Management of influencer partnerships, media relations and brand activations.
Planning and coordination of events, product launches and multi-channel campaigns.
Project management of timelines, stakeholders and budgets.
Supervision of junior team members and support in new business development.
Organización de eventos Estrategia de comunicación Marketing de influencia Redes sociales plan de medios
OGILVY
Senior Account Executive
November 2021 - June 2023 (1 year and 7 months)
Madrid, Spain
Kenvue (Johnson & Johnson), Allergan Aesthetics & Arkopharma
Coordination of the European communications HUB for Kenvue, managing multiple agencies across markets.
Management of crisis communication and corporate messaging.
Team coordination and supervision of junior profiles.
Close collaboration with advertising teams to ensure integrated campaign delivery.
Estrategia de comunicación Influencer Marketing Organización de eventos Crisis de reputación
Luxurycomm
Influencer Marketing Specialist
June 2021 - November 2021 (5 months)
Madrid, Spain
L´ Oreal Group, Mifarma, Bvlgari, Cottet & Four Seasons

Management of influencer marketing campaigns for international brands.
End-to-end campaign execution, from strategy and talent scouting.
Performance tracking through KPIs, reporting and campaign analysis.
Marketing de influencia

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Doble Grado en Administración de Empresas y Comunicación Audiovisual
Universidad Rey Juan Carlos
2018
Business Studies
Bournemouth University
2016

Microsoft Office Specialist (MOS) – Excel
Microsoft
2018
Pivot Tables Data analysis Spreadsheet Data visualization Reporting Microsoft Excel
Google Data Analytics Professional Certificate
Google
Data-Driven Decision Making Data analysis Spreadsheet Tableau software SQL

Maria Terzagui

Organización de eventos

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