Maria Pavlidou

Hi! I am a marketing and communications leader with more than 12 years of experience in the Nutrition/ Consumer Health space. Out of those, 8 years I have worked in B2B marketing on agency as well as client side. I cannot resit a good story and as all natural storytellers I love listening to them, building them and telling them. However, my approach to modern storytelling is that they need to be based on data (not very romantic, I know, but trust me on this one) and they MUST be coming from strong consumer insights. I am often asked if this is still relevant in the B2B space, and yes, it is very relevant.

I love working with people and I love the magic that happens with teamwork and good connection. I have often been in a "connector" position in an organization, leading teams that report directly to me but also teams that do not.

What I have worked on a LOT, is leading marketing/ sales/ agency teams to a new product launch with success. I have done this directly as a brand owner when I worked for Novartis Consumer Health as well as DSM but also indirectly at the agency where I currently work and help other brand owners.

I have strong processes that I can put in place with regards to marketing plans and content calendars that resonate and are easy to maintain. I have also planned and organised a lot of events and especially tradeshows, so if you are thinking which event should you attend for your business and what your presence should look like, how to measure success etc. this is something I can lead.

As you see, I love talking a lot so to learn more feel free to reach out with any question. As I said, I cannot resist a good story, so tell me yours.