Description

I support growing organisations in structuring their sales performance and strengthening manager effectiveness during phases of scale or transition.

With over 20 years in sales environments and 13+ years across sales operations and enablement in global tech companies, I help teams move from individual performance to sustainable systems.

I typically work with organisations experiencing:

• Rapid growth without structured sales processes

• Newly promoted managers lacking enablement

• Inconsistent conversion and unclear KPI ownership

• Misalignment between sales execution and customer journey

I deliver practical, business-driven interventions, including:

– Sales performance diagnostics (4-week audits)

– Sales process optimisation

– Manager performance frameworks

– Onboarding and ramp-up design

– Sales enablement strategy & execution

My work is hands-on, structured and impact-focused — designed for real operating environments, not theoretical models.

Available for project-based and fractional engagements (remote, hybrid, or onsite if in Cataluña). I work fluently in English, Spanish and Italian across European and international teams.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Independent- Remote
Senior Sales Enablement & Leadership Consultant
DIGITAL AND IT
July 2024 - Today (2 years)
Barcelona, Spain
• • Supporting startups, scale-ups, and growing teams with sales enablement, leadership development, and performance improvement initiatives.
• • Partnering with founders, sales leaders, and people managers to improve sales effectiveness, manager capability, and team performance during growth or transition phases.
• • Designing and delivering tailored enablement solutions including sales coaching frameworks, onboarding and ramp-up strategies, performance dashboards, and manager enablement programs.
• • Providing 1:1 coaching and advisory support to senior leaders focused on communication, decision-making, and people performance.
• • Operating across remote and hybrid environments, leveraging a pragmatic, business-driven approach grounded in real-world execution.
Concentrix- Meta
Learning Consultant – Performance & Leadership Dev
June 2022 - July 2024 (2 years and 1 month)
Barcelona, Spain
• • Designed and delivered performance-focused learning and enablement initiatives for sales teams and people managers.
• • Built structured sales coaching frameworks that contributed to a +22% improvement in sales conversion.
• • Reduced ramp-up time by 35–40% through optimized onboarding journeys, certification paths, and manager enablement.
• • Launched and scaled a Leadership Academy focused on manager effectiveness, coaching capability, and performance accountability, achieving an 88% graduation rate.
• • Partnered with Sales Ops, QA, and senior stakeholders to align learning initiatives with business KPIs and commercial priorities.
• • Scaled enablement programs across regions using LMS platforms (Docebo, Articulate 360).
Concentrix Meta
Sales Enablement & Operations Manager
January 2021 - June 2022 (1 year and 5 months)
Barcelona, Spain
• • Led sales operations and performance governance for Meta advertising teams across multiple EMEA markets.
• • Owned sales performance tracking, KPIs, forecasting alignment, and operational cadence in partnership with Sales Leadership.
• • Supported frontline managers with performance insights, dashboards, and structured reviews to improve decision making and accountability.
• • Worked closely with Training, QA, and Sales stakeholders to identify performance gaps and inform enablement priorities.
• • Contributed to operational consistency and scalability in a complex, matrixed environment.