About Mariana
E-commerce & Digital Commerce professional with +8 years of experience in FMCG (Grupo Bimbo, Danone), specialized in Amazon, marketplaces and omnichannel growth.
Proven track record managing end-to-end online channels, including Amazon Vendor/Seller Central, Retail Media (Sponsored Ads, DSP), and Q-commerce (Glovo).
Strong commercial and analytical mindset, with experience driving visibility, conversion and revenue growth across pure players and retail partners.
Currently focused on scaling digital channels and marketplace performance in international environments.
Spanish
Native or bilingual
English
Fluent
Catalan
Fluent
Remote only
Primarily works remotely
Experience
- GRUPO BIMBOE-commerce SpecialistE-COMMERCESeptember 2023 - Today (2 years and 10 months)Barcelona, SpainKam Amazon, Glovo, Brick & Clicks- Leading online business development across Pure Players (Amazon Fresh) and Q-commerce platforms (Glovo).- Managing Brick & Clicks strategy with top national retailers (Carrefour, El Corte Inglés, DIA, Alcampo, Eroski).- Developed and executed digital strategies and Perfect Store online for key clients.- Opened and developed regional accounts (Bon Preu, Gadisa, Ahorra Más, etc.).-Oversaw product catalog, Amazon A+ content, and enhanced brand presence in marketplaces.
- GRUPO BIMBOIn Store Visibility ManagerRETAIL (LARGE RETAILERS)October 2021 - August 2023 (1 year and 10 months)Barcelona, Spain- In charge of in-store visibility for all Grupo Bimbo brands across Spain in Retail, Traditional, and Food Service channels.-Designed and implemented POS materials (permanent and promotional), coordinated suppliers and logistics.-Led development of in-store launch kits, trade events, conventions, and Perfect Store materials for hot zones.- Managed the Trade Marketing budget (Pull & Capex), ensuring ROI and strategic alignment.
- DANONETrade Marketing & E-commerce ManagerMarch 2019 - April 2021 (2 years and 1 month)Argentina- Led Trade Marketing strategies across all regions and channels.- Coordinated POS campaigns, visuals, and local activations with internal design teams.- Owned E-commerce planning and execution across national chains.- Managed commercial activations (digital & sampling) in retail and regional accounts.- Drove new projects in emerging channels (e.g. health food stores).
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Education
- MASTER'S DEGREEAden Business School & Universitat Politècnica de Catalunya2023MASTER'S DEGREE
- DIGITAL MARKETING SPECIALIZATIONAden Business School & The George Washington University2017DIGITAL MARKETING SPECIALIZATION