About Maria Jose
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- Conmetal MeisterHead of Digital MarketingFebruary 2023 - Today (3 years and 5 months)Barcelona, SpainLeading the digital marketing strategy for the Spanish market and responsible for defining and executing performance-driven digital initiatives aligned with commercial objectives and revenue growth.Key responsibilities:
- Definition and implementation of the digital strategy aligned with sales and product goals
- Full ownership of performance marketing campaigns (Search, Display, Retail Media)
- Budget management and ROI optimization
- eCommerce funnel optimization and conversion rate improvement (CRO)
- Website and CMS management in coordination with technical teams
- SEO strategy and digital content structure to improve organic visibility
- KPI definition, performance tracking, and executive reporting
- Cross-functional collaboration with Sales, Trade Marketing, and Product teams
Focused on driving measurable growth, improving digital profitability, and strengthening brand positioning in a competitive retail environment.
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