Maria Ines Gougy

Partner with agencies and brands to solve business and brand challenges through strategic thinking. Support projects involving growth opportunity identification, brand positioning, communication platform development, consumer and cultural insight generation, trend research, workshop facilitation, and campaign strategy for global clients across multiple industries.

Write thought leadership articles on brand strategy, cultural foresight, and the future of luxury. Contribute to Beyond Luxury, a European foresight and strategy consultancy, and Jing Daily, a leading publication covering China's luxury market and consumer trends, translating cultural shifts into strategic insights for global brands.

Led brand and cultural strategy for global clients, developing brand positioning, communication platforms, and insight-driven campaigns. Conducted cultural research, market analysis, and consumer understanding to identify growth opportunities and shape creative direction. Worked closely with multidisciplinary teams to connect business objectives with culturally relevant ideas.