Maria Crespo

Drive revenue growth through insight-led brand repositioning for a global account. Pivot strategic direction to capture new consumer segments and deliver measurable ROI in a fast-paced agencyenvironment.

Led cross-functional teams to deliver integrated marketing campaigns on time and within budget. Coordinated client communications, managed timelines, and ensured alignment between creative, strategy, and media teamsto meet business objectives and enhance clientsatisfaction.

Developed and executed marketing strategies and in-store activations for POS, while monitoring both online and offline customer experiences. Collaborated cross-functionally to ensure consistent brand alignment and high-qualitycustomerjourneys.