Maria Cardoner

Owned growth and paid media strategy across multiple international ecommerce markets (ES, IT, FR, DE, US, UK, MX and RoE), defining investment priorities and scaling decisions by market. Managed €1M+ monthly budgets end-to-end, directly impacting revenue growth and efficiency across markets. Managed full-funnel campaign strategy across acquisition, retention and brand awareness, covering traffic, lead generation and conversion objectives. Defined and executed a CRO and experimentation roadmap using LandingUI, testing copy, creatives, page structures and user flows. Worked directly on Shopify, editing product pages and on-site elements to improve conversion rates and user experience. Built and maintained an end-to-end tracking setup (GA4, GTM), ensuring all tests and funnel steps were measurable and actionable. Connected paid media with CRM and retention, working closely with the CRM and lifecycle team to align campaigns with Klaviyo flows, lead capture and email performance. Managed performance across all markets on a daily basis, optimizing campaigns and delivering weekly, monthly, quarterly and annual reporting.

Owned end-to-end ecommerce strategy and execution, with full responsibility over performance, CRO and digital growth. Managed and optimized Shopify store, including product pages, UX improvements and on-site conversion strategies. Led CRO initiatives (pop-ups, landing pages, funnel optimization), improving conversion rates and user experience through continuous testing. Designed and executed paid media strategy across Google Ads and Meta, scaling acquisition and doubling ROAS. Managed CRM and lifecycle initiatives to improve retention and customer value. Collaborated cross-functionally with design, product and external partners to drive ecommerce growth

Managed and optimized paid media campaigns across Meta, Google, TikTok and Twitter for multiple B2B and B2C clients. Led performance reporting and provided strategic recommendations to improve results and scale campaigns. Presented performance results and strategic recommendations to clients on a weekly and monthly basis, acting as main point of contact. Managed multiple client accounts simultaneously, adapting strategies to different industries and business models. Key clients: Glovo, Camper, IKKS, Natura, Svenson, Morrison Shoes, Le Mini Macaron, Robin Collection, Cosi BCN, Noir Foncé, FCB