Description

I am a Frontend Developer and CRM/MarTech professional with nearly 8 years of experience in marketplaces and delivery platforms. Over the last 2 years, I have focused on building high-quality frontend solutions using React, Next.js, and Angular, while leveraging my CRM experience to design user-centered, personalized digital experiences.

I have led projects that combine frontend development with lifecycle marketing, internal tools, and data-driven campaigns. My goal is to create seamless, engaging, and meaningful experiences that delight users and optimize workflows.

My core skills include React, Next.js, Angular, HTML, CSS, JavaScript, Braze, Salesforce Marketing Cloud, AMPscript, Liquid, Wordpress, and Shopify.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Wallapop
Frontend Developer
DIGITAL AND IT
December 2023 - July 2025 (1 year and 7 months)
Barcelona, Spain
- Built and optimized frontend solutions using React, Next.js, and Angular.
- Developed new features for the Yupop project, enhancing user experience and platform capabilities.
- Implemented a new upload flow with AI-driven data completion, streamlining user interaction and reducing errors.
- Improved Storybook implementation, creating a more consistent, maintainable, and documented component library for the team.
- Collaborated closely with product, design, and marketing teams to align frontend features with user needs and campaign goals.
- Enhanced performance, responsiveness, and accessibility of key platform interfaces.
React.js Next.js Angular Git GitHub
Wallapop
Senior CRM Specialist & Tech
INTERNET OF THINGS (IOT)
December 2020 - December 2023 (3 years)
Barcelona, Spain
- Developed an email builder that enabled the team to create templates without coding, streamlining campaign production.
- Designed and implemented custom in-app messages, emails, and landing pages using HTML, CSS, and JavaScript.
- Managed lifecycle campaigns and promotions across email, in-app, SMS, and push channels.
- Enhanced personalization by integrating Braze with other platforms through connected content.
- Conducted A/B testing and performance analysis to optimize engagement and retention.
- Coordinated (2022) and executed (2022–2023) the first Wallapop Wrapped, delivering a personalized experience based on user behavior.
JavaScript, HTML5, CSS3, PHP, MySQL Braze CRM ETL
Glovo
CRM Specialist
December 2019 - December 2020 (1 year)
Barcelona, Spain
- Designed and implemented ad-hoc and lifecycle programs across 26 countries, enhancing customer engagement and retention.
- Developed internal tools, including email builders, to streamline team workflows and increase efficiency.
- Conducted A/B testing to optimize campaigns and maximize results.
- Created and implemented a loyalty program for couriers, improving engagement and retention.

Tools & Platforms:

- CRM Software: Braze
- Reporting & Analytics: Tableau
- Other Tools: Sheetlabs, Zapier, Wordpress
Braze JavaScript, HTML5, CSS3, PHP, MySQL A/B Testing CRM Marketing Automation