About Mar
Creative/Art Director specializing in AI-generated and 3D visual content for fashion, beauty and lifestyle brands.
Portfolio: marguixa.com
For the past five years, I have led the creative development, art direction, and content strategy for 3D and AI-driven visuals at Trendimensional Studio, the creative agency I co-founded in 2021. In this role I oversaw the full creative pipeline, from concept and visual strategy to technical execution, workflow optimization, and final delivery for campaigns and social media.
I worked with brands such as Kenzo, Dogfy Diet, and Ecru (Inditex), producing monthly content for social media, advertising campaigns, digital lookbooks, visual storytelling, and creative activations. A key part of my work involved integrating real products into digital environments, blending photography, 3D, and generative AI techniques to create hyper-realistic, scalable visuals adapted to a range of formats and channels.
Context:
My journey originally began in fashion design, where I became fascinated by the potential of digital tools to expand creative possibilities. In 2019, I transformed my first atelier into a digital fashion studio and began collaborating with pioneering brands exploring the emerging spaces of Web3, NFTs, and the Metaverse. This experience led me to become an advocate for digital innovation in fashion, speaking at institutions such as IED, LCI, ESDI, Barcelona Activa, and at industry events including MV2030 (Havas Media), Reimagina Textil Days, Desigual Innovation Day and more.
In 2021 started with Trendimensional Studio and in 2023, we launched Trendimensional Platform, a SaaS/AI solution designed to transform how collections are designed and prototyped.
After an incredible chapter building and leading Trendimensional, I am now opening a new stage focused on projects where creativity, technology, and design come together to redefine how fashion is imagined, created, and communicated.
Spanish
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Barcelona (up to 50km), Andorra (up to 10km), Madrid (up to 10km), Valencia (up to 10km), La Coruña (up to 10km)
Experience
- Trendimensional SLCo founder & head of 3D/AI contentPRIVATE EQUITYAugust 2021 - November 2025 (4 years and 3 months)Trendimensional is a fashion-tech company combining a creative agency (Studio) and a SaaS spin-off (Platform), focused on transforming how fashion brands create, communicate and prototype their collections through 3D and generative AI.-At Trendimensional Studio (since 2021), I direct the creative and art direction of the content, from 3D fashion campaigns to AI-driven storytelling for brands. I manage projects end-to-end, coordinate design and creative teams, and ensure the visual identity and storytelling are aligned with each client’s brand strategy.-At Trendimensional Platform (spin-off launched in 2023), I co-direct the development of our SaaS & AI tool that integrates virtual prototyping and automation into fashion design processes. I also manage the 3D fashion department, developing prototypes for the platform, and coordinate external 3D providers to guarantee quality and consistency.-On the business side, I co-manage the vision, business strategy and development in the short and long term. I also actively participate in startup growth activities: involvement in accelerators, pitching and presenting to investors, exploring strategic partnerships, and representing Trendimensional at international industry events.-In addition, I manage and develop the social and brand communication strategy across both Studio and Platform, building visibility and strengthening Trendimensional’s positioning in the industry
- MAR GUIXA STUDIO I Virtual FashionFreelance 3D Virtual fashion designerFASHION AND COSMETICSJuly 2017 - August 2020 (3 years and 1 month)I founded Mar Guixà Studio as the evolution of my first atelier, transitioning from bespoke garment design to one of the first studios in Spain specialized in 3D fashion and digital content creation. What began as a space for traditional and made-to-measure design quickly became a hub for experimentation with CLO3D and digital workflows, driven by my curiosity for new tools and more sustainable, agile design processes.At Mar Guixà Studio, I:-Directed the creative and technical development of 3D garments, from digital fitting and avatars to high-quality renders, animations and immersive content.-Worked on projects for brands and designers including Kenzo, DRESSX, Digitalax, Roberto Verino and Sonia Carrasco.-Explored the frontiers of Web3, NFTs and the Metaverse, with digital pieces featured in Vogue, Paper, Coeval, Underlit, Elle, and exhibited in Digital Fashion Week New York, Art Basel Miami (DCENTRAL) and SPIN (Smart Products Infrastructure Network).-Advocated early on for the use of 3D in fashion, collaborating with universities and communities while experimenting with workflows that would later inspire my work at Trendimensional.
- Roberto Verino OficialDiseñadora 3DJuly 2020 - September 2020 (2 months)Internship collaboration with Roberto Verino and La Tecnocreativa, digitizing their Fall/Winter 2020 collection (Organic Rationalism). Simulating and animating various looks in 3D, runway-style for MBFWM.
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Education
- CLO3D, diseño de vestuario 3D (CLO3D)La tecnocreativaCLO3D, diseño de vestuario 3D (CLO3D)
- Grado, Diseño de modaPolitecnico di Milano (Bovisa),2016Grado, Diseño de moda