Description

Senior programmatic and performance marketing consultant with 4+ years of experience managing and optimizing large-scale digital campaigns across Europe and the Americas using DV360 and leading DSP platforms.

I support brands, agencies and publishers in launching, optimizing and scaling programmatic and performance campaigns across display, video, audio and YouTube, improving media efficiency and campaign results.

Throughout my career, I have worked with international media groups and global advertisers, acting as a programmatic lead across multiple markets and collaborating with marketing, sales and data teams to drive performance and operational excellence.

I typically support companies that need senior programmatic expertise, campaign optimization, DSP setup or additional support to scale campaigns efficiently.

Available for both short-term support and long-term freelance partnerships.

Services available in English and Spanish.

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Warner Bros. Discovery
Programmatic Specialist
March 2024 - Today (2 years and 3 months)
• - Lead programmatic strategy and execution for branding and performance campaigns across Europe, Latin America, and North America, activating display, video, and audio formats.
• - Own YouTube media strategy and execution for Latin America branding campaigns, driving reach, efficiency, and brand impact.
• - Align media strategies with business and content distribution goals by collaborating with internal stakeholders.
• - Analyze campaign performance and translate insights into actionable recommendations for optimization and scale.
Programmatic Performance Optimization Campaign Scaling & Media Efficiency Programmatic Strategy & Consulting
Time Out Group
AdOps & Programmatic Manager (ES, PT & FR)
November 2022 - March 2024 (1 year and 4 months)
• - Owned end-to-end programmatic AdOps and delivery operations for Spain, Portugal, and France, supporting high-value advertiser campaigns.
• - Operated as a programmatic consultant for sales and data teams, advising on setup, and optimal product use to support client objectives.
• - Led campaign activation, optimization, and troubleshooting, ensuring delivery, performance stability, and revenue.
Programmatic Performance Optimization Growth Strategy Campaign Scaling & Media Efficiency Programmatic Strategy & Consulting Business Plan Development
PHD Media
Programmatic Specialist
November 2021 - November 2022 (1 year)
• - Managed and optimized large-scale DV360 and other DSP campaigns for Volkswagen Spain across display, video, native, and audio.
• - Served as a programmatic advisor to internal stakeholders, aligning campaign strategy with business KPIs.
• - Delivered performance and branding insights, along with optimization roadmaps, to improve efficiency and outcomes.
• - Supported innovation testing and adoption of new programmatic solutions.
DV360 DSP Campaign Management Branding Programmatic Strategy & Consulting Programmatic Performance Optimization