Manuel Lorenzo Bouzada

Key Responsibilities

- Collaborate with cross-functional teams to understand reporting requirements.

- Rebuild and migrate reports from legacy platforms to GCP.

- Write and optimize SQL queries in BigQuery for data extraction and analysis.

- Develop and maintain Power BI reports and dashboards.

- Ensure data accuracy and integrity throughout the migration process.

- Provide ongoing support and troubleshooting for migrated reports.

- Help on the integration of Github Copilot in analysts workflow

Development of the value proposition for a Lead Generation Analytics solution, defining target segments, key pains and differentiating benefits. The reporting layer is powered by conversational analytics, enabling marketers to ask questions in natural language, surface automated narratives, and drill into drivers without technical support. The objective is to turn data into actionable insight, boost adoption, and demonstrate measurable impact on campaign performance and ROI.

Data-driven decision-making at Stronde is strengthened through an integrated suite of automated dashboards and conversational analytics. Standardised KPIs, near-real-time refresh, and role-based views create a single source of truth, while natural-language Q&A, automated narratives, and proactive alerts surface insights without manual analysis. Embedded governance (lineage, access control, data quality) and enablement (training, playbooks) drive adoption and translate insights into measurable gains in growth and efficiency.