Description

Hi there, I’m Manuela — a digital marketing expert with over 7 years of experience managing social media and paid media campaigns for startups to large enterprises. I help brands grow through tailored content strategies, meaningful community engagement, and data-driven decision-making.

My core expertise includes:

- Planning and executing B2B & ABM campaigns

- Strategic content planning and paid media

- Managing publishers, contracts, and campaign performance

- Leading cross-functional teams and collaborating across global stakeholders

Fluent in both English and Spanish 🙂 Let’s build your digital presence with clarity and results!

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Jellyfish,
Direct Investment Manager & Team Lead
TELECOMMUNICATIONS
May 2023 - Today (3 years and 2 months)
Barcelona, Spain
Serve as senior client contact for global stakeholders and publishing partners across EMEA.
Oversee budget allocation and campaign performance optimisation across multiple markets.
Manage and mentor a team of digital marketing executives, improving operational processes and campaign delivery standards.
Provide performance insights and strategic recommendations to support revenue growth initiatives.
Team management client management Digital Marketing Project Management Media Buying
Freelance
Social Media Manager
November 2022 - May 2023 (6 months)
Barcelona, Spain
Led paid social strategies for SMEs across Europe and LATAM, optimising LinkedIn, TikTok, and Meta campaigns to improve client retention and top-of-funnel performance across diverse industries
Monitored campaign performance using analytics tools and implemented structured A/B test for optimisations.
Redes sociales Estrategia digital Marketing de contenidos client management Meta Ads
Sunhero
Social Media Manager
MECHANICAL ENGINEERING
June 2022 - October 2022 (4 months)
Barcelona, Spain
Developed top-of-funnel campaigns across Meta and LinkedIn, targeting Spanish regions with high solar energy potential using geolocation strategies.
Integrated user-generated content and brand storytelling informed by customer research to strengthen engagement and brand awareness.
Managed design teams to ensure consistent creative delivery across off and online channels.
Marketing de contenidos Redes sociales Branding Estrategia digital Meta Ads