Manuela Bailo

Musubi is the project I've created to offer PR and Publicity services for a wide range of brands and organizations. CLIENTS Estonian Government: PR strategy and activities to raise Estonia's e Residency program's awareness among key media and influencers in Spain. Acast: Acast is the largest independent podcasting company worldwide. I oversee their PR strategy and activities in Spain, also advising the content and advertising leads on the Spanish podcast industry and new partnership opportunities. Sony Pictures Home Entertainment Spain (SPHE): Outsourced publicity manager for all SPHE films and TV show releases. NBCUniversal UK: End-to-end Publicity for NBC Universal's documentaries. Police x The Batman: Publicity for the launch of a limited collection of watches celebrating 'The Batman' movie from Warner Bros. The Japan Foundation: PR strategy and publicity for the 'Japanese Film Festival Online' 2022. Canela PR: Collaborated with Canela PR agency in New Business Development. Ideated and executed the strategies and presentations that granted Canela new clients such as Square (founded by Jack Dorsey), hayu (NBCUniversal's streaming service), and TIDAL. WikiTribune: Ideated PR and comms strategy for the Spanish launch of WikiTribune, a project by Jimmy Wales, founder of Wikipedia. Fundación Telefónica/The App Date – Provided PR services for The App Date in collaboration with Fundación Telefónica: VR Date events, Espacio VR @ Espacio Fundación Telefónica, and Thinking Party annual event. B4Motion – Determined communications strategy and directed event management services for this mobility Venture Capital/Venture Builder.

Netflix: Publicity for titles such as Glass Onion: A Knives Out Mystery, Blonde, BARDO, A través del mar, and Rainbow, as well as events such as San Sebastián Film Festival

In close collaboration with the global Marketing, PR, Business and Design teams (located in 4 continents), I led a team that combined global plans with local idiosyncrasies of my geographies (Spanish and Portuguese speaking countries + Italy) to create -along with local agencies- campaigns and events with a strong local flavour. Some were best practices and replicated throughout Fjord and Accenture. I was also in charge of internal communications strategy and execution in all EMEA region. I made User-Centric Design a topic of discussion on media, creating and nurturing a long-term relationship with key journalists and influencers who became Fjord unconditional supporters thanks to disruptive and innovative storytelling on innovating through design. I ideated innovative communication formats for some of Fjord's marketing flagships, such as the Fjord Trends report, Living Services report and Fjord Kitchen events. I found new ways to reach key media in my geographies. Among my task: media and influencers relations, lead and execute events, place speaking opportunities in key events, social media, case studies, op-eds, posts and white papers writing, video creation, corporate communications, internal communications, crisis communications, agencies management, copywriting.