About Manon
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Experience
- Lotura ConsultingCEO & Co-FounderJanuary 2024 - November 2025 (1 year and 10 months)I help ambitious SMB owners break free from disconnected marketing and build systems that actually scale.Most business owners I talk to face the same frustration: they're working harder than ever on marketing, but results don't multiply, they plateau.Why? Because their efforts are isolated. A campaign here. A social post there. An email now and then. Nothing connects. Nothing compounds.Here's what I believe: Marketing shouldn't be a collection of random tactics. It should be an integrated ecosystem where every action amplifies the next.That's what we build at Lotura Consulting.We work with SMBs across industries (beauty, B2B, e-commerce, retaile, and more) creating tailored marketing systems that:→ Turn strangers into loyal customers→ Make every euro work harder→ Free up your time while growing revenueOur approach is simple:We start with a strategic conversation. No pitch. Just understanding your business, your challenges, and your goals.Then we design a solution that fits your reality; whether that's a full integrated ecosystem or targeted support in the areas that matter most right now.We bring global experience with a local, hands-on approach. We don't sell packages. We build partnerships.
- MetaClient Solutions Manager RetailOctober 2022 - June 2023 (8 months)London, UKGuiding media, creative and measurement strategy, planning and implementation of campaigns to deliver against KPIs for top brands and retailers in the UK. Our work consisted in finding data-driven insights to identify areas of opportunity to drive growth. Acting as external product consultant, we focused on educating our clients on Meta product solutions to drive best practice adoption, as well as overseeing measurement strategy, to ensure KPI delivery.
- GreenlightPaid Media Performance DirectorAugust 2021 - October 2022 (1 year and 2 months)Responsible for Ecomm; PPC, Shopping and Paid Social strategies across different industries (New Balance, Whirlpool, Roxi, Bimuno) in EMEA markets (Google Ads, Microsoft Ads, Facebook & Instagram, Amazon Ads). Lead on new businesses for paid media strategy and measurement. Developing measurement and attribution solutions for the agency.
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Education
- MBA en Direccion EstrategicaUniversidad de Belgrano2015MBA en Direccion Estrategica
- Bachelor of ManagementUniversity of Hull2014Bachelor's degree, International Management