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Maider LacalleML

Maider Lacalle

Especializada en marketing, identidad y branding

On-demand
Madrid, ES
8-15 years

Average response time: 1 hour

About Maider

Especializada en creación e implementación de estrategias de branding, marketing y comunicación para compañías del sector servicios, telecomunicación y financieras entre otras, en diferentes países y mercados.

- Capacidad de liderazgo y trabajo en equipo.
- Excelentes relaciones interpersonales.
- Análisis, dinamismo, creatividad, responsabilidad y alto nivel de compromiso.
- Habilidades en gestión de clientes, cuentas y negocios en un ambiente multicultural.
- Apasionada del branding y la satisfacción del cliente.

Agencias con las que he trabajado: Comunica+A, Flyabit, MPC, Pixel, GameTV, Morillas, Summa, Interbrand, Zapping, Tangram, Aroma, GFK market research, Webcertain, Ogilvy y Prodigioso Volcán. Actualmente dentro de la agencia The Null

Especialista en: Estrategias de Marketing - Gestión de Marca - Online y offline marketing - Email Marketing – Guidelines – lanzamiento de nuevos conceptos y productos
  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • THE [NULL] Imaginación Corporativa
    Project Director
    February 2022 - Today (4 years and 4 months)
    Madrid, Spain
  • La Naumon (lanaumon.com)
    Brand Manager
    April 2020 - Today (6 years and 2 months)
    Madrid, Spain

    - Leading the launch of the brand, identity and positioning of this itinerant theater ship, helmed by "La Fura dels Baus" that will travel around the world bringing art, sustainability and innovation to each destination
    - Managing the agency ("Prodigioso Volcán") to create all online and offline marketing and communications materials
    - Defining the project's co-branding strategy to include sponsoring brands in the different activities (trips, live shows, conferences, R&D projects, expositions, etc.) and marketing assets (ship, website, press releases, etc.)
  • Elipsis Capital
    Brand Consultant
    January 2017 - Today (9 years and 5 months)
    Madrid, Spain

    - Leading the planning and implementation of this brand, Elipsis Capital, a company that produces and finances films and performing arts shows.
    - Permanent support to guarantee the correct application of the brand platform in all contact points.
    - Responsible for the development of the Brand Identity Manual and all marketing materials of the company.

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Education

  • Licenciada en Publicidad y Relaciones Públicas
    University of Navarra
    1998
    Licenciada en Publicidad y Relaciones Públicas
  • Esade Management Program for the Telefónica Group within the High Potential Youth Program (JAP)
    Esade
    2004
    Esade Management Program for the Telefónica Group within the High Potential Youth Program (JAP)

Skill set (7)

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