About Maider
Spanish
Native or bilingual
Experience
- THE [NULL] Imaginación CorporativaProject DirectorFebruary 2022 - Today (4 years and 4 months)Madrid, Spain
- La Naumon (lanaumon.com)Brand ManagerApril 2020 - Today (6 years and 2 months)Madrid, Spain- Leading the launch of the brand, identity and positioning of this itinerant theater ship, helmed by "La Fura dels Baus" that will travel around the world bringing art, sustainability and innovation to each destination- Managing the agency ("Prodigioso Volcán") to create all online and offline marketing and communications materials- Defining the project's co-branding strategy to include sponsoring brands in the different activities (trips, live shows, conferences, R&D projects, expositions, etc.) and marketing assets (ship, website, press releases, etc.)
- Elipsis CapitalBrand ConsultantJanuary 2017 - Today (9 years and 5 months)Madrid, Spain- Leading the planning and implementation of this brand, Elipsis Capital, a company that produces and finances films and performing arts shows.- Permanent support to guarantee the correct application of the brand platform in all contact points.- Responsible for the development of the Brand Identity Manual and all marketing materials of the company.
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Education
- Licenciada en Publicidad y Relaciones PúblicasUniversity of Navarra1998Licenciada en Publicidad y Relaciones Públicas
- Esade Management Program for the Telefónica Group within the High Potential Youth Program (JAP)Esade2004Esade Management Program for the Telefónica Group within the High Potential Youth Program (JAP)