Description

I’m a Business & Market Intelligence Analyst with strong experience in data-driven decision support, customer value proposition design, and international market entry strategies. I specialize in building Power BI dashboards, performing market research across MENA and Europe, and translating insights into actionable growth plans.

My work spans pharma, FMCG, and international trade, where I’ve delivered projects ranging from export feasibility studies to sales operations optimization for pharmacies. Being fluent in Arabic and English, I bridge cultural and business contexts to help companies expand into new markets with confidence.

My goal is to partner with innovative teams and companies looking to optimize performance, explore new markets, and turn complex data into clear strategies.

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Golden Green
Product Manager
December 2023 - Today (2 years and 6 months)
Cairo, Cairo Governorate, Egypt
• Developed and launched Golden Green's toll manufacturing model, guiding oral care and FMCG products from initial concept to market.
• Created and tested efficient systems for pricing, sourcing, and coordinating multiple suppliers to support smooth contract manufacturing.
• Directed the creation and market prep for Pointer Peak toothpaste, handling formula choices, packaging, quality control, and early customer testing.
• Built a flexible go-to-market strategy, preparing the internal sales team while planning for external reps after securing funding.
• Designed tools to simulate batch costs, optimize minimum order quantities, and evaluate ROI for production scenarios, helping prioritize investments.
• Positioned the company for B2B and export growth by ensuring compliance, streamlining documentation, and crafting a margin-focused pricing strategy.
Business analysis Performance Optimization Market Intelligence Go-to-Market Strategy Market Research
Trindiva International
Business Analyst
November 2024 - February 2025 (3 months)
Cairo, Cairo Governorate, Egypt
• Led strategic research for MENA expansion in cosmetics, evaluating market access, competitors, and legal frameworks.
• Worked with cross-functional teams to build pricing models, compliance roadmaps, and pitch decks for partner alignment.
• Delivered full-cycle recommendations on where, how, and with whom to grow Trindiva's brand footprint.
Abdelhak Pharmacy
Inventory Optimization
January 2022 - January 2023 (1 year)
• Reduced procurement costs by reprioritizing suppliers and optimizing stock strategy.
• Used forecasting and turnover analysis to stabilize operations during shortages.