Magdalena Siffredi

Colaboré durante más de un año con el equipo de Lookiero en el desarrollo y ejecución de su nueva identidad visual. Mi rol principal fue ejecutar todos los diseños en los diferentes canales de comunicación de la marca, desde su packaging hasta newsletters y comunicación en redes. También colaboré ocasionalmente en el día a día de la marca a nivel comunicacional.

As the Lead Designer and Illustrator at Colvin, I was in charge of developing Colvin's brand identity through all channels ensuring quality and consistency. I led a small team of three people, where we conceptualized and executed all graphic communication assets for the brand, from the packaging to their online presence.

I also was the main illustrator for the company, creating Colvin's illustration system, which even included a comprehensive set of icons to be used on the website. I also designed and illustrated products for selling on the website, such as tote bags, mugs, calendars, prints, and greeting cards.

As an Art Director at Proximity, I was responsible for both the conceptualization and execution of marketing campaigns for the different clients of the agency. This could include branding, web design, illustration, event merchandising, visuals for social media, and digital marketing, among others.

Clients: Audi, Skoda, Gas Natural Fenosa, Reckitt Benckiser, Danone.