About Lyraia
Visual Creative Director · AI-Driven Brand Strategist
Transforming digital brands into luxury visual narratives through sales psychology and Generative AI.
I don’t just create images; I build the desire that drives the purchase. My approach fuses 20 years of luxury sales psychology with the cutting edge of Generative AI to craft visual identities that don’t just look premium—they convert.
Coming from a world where detail is everything, I now apply my background in Fine Arts and traditional Photography to help emerging brands achieve impeccable editorial aesthetics without the timelines or costs of conventional production.
What I deliver for your brand:
• Visual Strategy: Defining your brand’s DNA before the first pixel is even generated.
• AI Editorial Direction: Co-creating visual assets with extreme realism and narrative coherence.
• Conversion Consulting: Content designed under consumer psychology principles for digital channels.
📍 Barcelona · Worldwide | Limited to 2 exclusive projects per month to ensure personalized attention and on-time delivery.
Spanish
Native or bilingual
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- Retail Soft Luxury & Estética de MarcaCreaciónARTS AND CRAFTSAugust 2025 - Today (11 months)Barcelona, SpainExperiencia con marcas premium en sectores de belleza y moda Comprensión de expectativas del consumidor de lujo y estética de marca Interacción y enfoque de servicio personalizado
- FikartFikart - Fundadora & Directora Creativa Plataforma de personalización onlineARTS AND CRAFTSMarch 2025 - July 2025 (4 months)Barcelona, SpainFikart - Fundadora & Directora CreativaPlataforma de personalización online | Técnica de sublimaciónCerrada por reorientación profesional hacia AI Creative SpecialistCreación y gestión de negocio propio de productos personalizados utilizando técnica de sublimación. Experiencia completa en e-commerce, gestión de clientes, producción y logística. El cierre estratégico permitió pivotar hacia la especialización en creación visual AI, alineándose mejor con visión artística y capacidades técnicas actuales.
- EGM LABORATORIOS COLOR S.AFotografía Analógica pivotando a DigitalARTS AND CRAFTSJune 2002 - January 2026 (23 years and 7 months)Barcelona, SpainVentas y recepción - Fotografía analógica & Boutique de Laboratorio Fotográfico Profesional , Revelados Digitales
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Education
- Academic Training in Fine Arts & DrawingEscola Taure1995Training in Fine Arts for Llotja Selection
- Fine Arts & Applied Arts (2-Year Program)Escola d’Art i Superior de Disseny Pau Gargallo (Badalona)1999Foundational studies in visual arts, focusing on design principles, composition, and artistic expression.