Luciana Dode

• Managing and growing social media communities across Meta platforms and TikTok

• Creating high-quality visual content, leveraging my passion for photography to enhance brand identity

• Setting up and optimizing TikTok Shops, streamlining e-commerce for increased sales

• Building partnerships with affiliates and influencers to boost brand visibility and conversions

With a blend of strategic insights and creative execution, I help brands strengthen their online presence, connect with their target audience and achieve measurable growth.

-Planned and executed large-scale brand activations, product launches, and influencer engagement events, enhancing brand awareness and customer loyalty.

-Led store opening campaigns and community-driven events, integrating PR, influencer marketing, and experiential strategies. -Managed vendor relations, on-site branding, event logistics, and execution, delivering seamless and high-energy brand experiences. -Developed strategic event calendars and activation roadmaps aligned with marketing goals, achieving increased media buzz and customer engagement. -Supported digital marketing efforts by integrating event highlights into social media content, maximizing reach and visibility. -Planned and executed impactful influencer marketing strategies, leveraging communication skills to foster relationships with key influencers. Demonstrated a deep understanding of market trends to craft and communicate compelling brand messages, driving significant brand awareness and customer engagement.

-Designed, planned, and executed bespoke lifestyle events and weddings, ensuring memorable and emotionally resonant experiences. -Built strong vendor and partner networks to optimize event quality and creativity within client budgets. -Managed all event logistics, including venue sourcing, scheduling, budgeting, and contingency planning, maintaining smooth execution under pressure. -Researched venues and vendors to find the best options for clients within budget. -Developed detailed timelines for each wedding event to ensure tasks were completed on schedule. Monitored budgets throughout the planning process to ensure costs stayed within limits. -Specialized in community-focused experiences, enhancing guest engagement and satisfaction.