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Luciana CassinelliLC

Luciana Cassinelli

Marketing Digital Specialist | Branding

€140/day
Barcelona, ES
3-7 years

Average response time: 1 hour

About Luciana

💡 Especialista en Marketing Digital y Creaciones de marca, llevo más de 7 años dedicándome a ello. Me considero una persona súper creativa y con muy buenas ideas en el proceso del desarrollo de una marca.

🙋🏽 Cree mi propia empresa y marca convirtiéndola en un "love mark" en el mercado. Me encantó el proceso y es por eso que ahora me dedico exclusivamente a ello.

🤔 En cada proyecto me involucro como si fuera el mío propio. Me gusta mimetizarme y entender todas las necesidades tanto de la empresa, como de sus clientes. Así ayudo empresas y a pequeños empresarios a cumplir sus objetivos en el entorno digital.

📲 El trato con mis clientes siempre es muy personalizado, disponible para todas las dudas y llamadas que sean necesarias. Mientas más nos conozcamos, más fácil será captar y transmitir las ideas.

👩🏽‍🏫 Estoy abierta a cualquier tipo de proyecto. Desde la creación de una marca de cero, hasta la gestión de redes sociales. Me gusta estar en constante aprendizaje, siempre aprendiendo cosas nuevas para poder seguir innovando.

😁 Si necesitas ver cualquier proyecto que haya realizado antes, no dudes en preguntarme y te lo mando :)


  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • CUKEEZ
    FOUNDER
    AGRICULTURE
    June 2017 - March 2023 (5 years and 9 months)
    Lima, Peru
    - Creation of the Cukeez brand, currently considered as a love mark in the sector
    - Responsible for developing the planning and processes of Production, Marketing and sales, Operations, Administration and Finance
    - Responsible for social networks, graphic design, SEM, Facebook Ads, among others
    - Responsible for taking product photos, setting the stage, editing and publishing.
    - Boost sales through the digital channel
  • CoFoods SAC
    Marketing Manager
    HOSPITALITY
    June 2017 - March 2023 (5 years and 9 months)
    Lima, Peru

    - Project management: create strategies to achieve the specific objectives per campaign
    - Coordination and monitoring with agencies: Social Networks, Design, CRM, PR, Influencers, etc
    - Measure results and support strategies to improve the quality of guest experiences
    - In charge of the brand image, keeping it in the mind of the consumer through activations and digital events
    - Establish campaign management times and the budget to allocate
    - Determine ways to analyse and measure the impact of Marketing strategies
  • QUIKSILVER
    Marketing Analyst
    LUXURY GOODS
    January 2016 - May 2017 (1 year and 5 months)
    Lima, Peru
    - Team manager of the brands: Quiksilver, Roxy, DC, Fox and The Box
    - Lead the marketing committee in which we discuss/propose strategies for the next month
    - Directly coordinated with shopping centres and strategic alliances for new campaigns
    - Analysed of quarterly imports
    - Analysed and measured the performance of marketing and advertising strategies and results
    - Coordinated with the Visual Merchandising team to implement the communication of
    promotions, discounts or activations by brand

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Education

  • Grado en Comunicaciones y Marketing Digital
    Universidad e Lima
    2016
  • Master in Digital Marketing Manegment
    Universidad de Lima
    2019

Skill set (18)

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