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Lucía MendezonaLM

Lucía Mendezona

BILINGUAL SENIOR COPYWRITER

€150/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Lucía

Bilingual Sr Copywriter in both Spanish & English

I’m a copywriter who gets bored of the obvious.
I like ideas that feel a bit uncomfortable at first. The ones you’re not sure about… until you realize they’re the only ones you remember.

I’ve worked across the US, Germany and Spain, writing for different audiences, cultures and briefs. What that really means is I know how to adapt, but more importantly, how to find something real in each brand, culture and market.

I love proactive work (awards) and bringing out something special in each client.

If you’re looking for safe, I’m not it.
If you want something with a point of view, we’ll get along.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

  • Swedish

    Conversational

  • French

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • Freelancing
    SR COPYWRITER
    January 2025 - Today (1 year and 6 months)
    Open for freelancing positions. Based in Sweden, open for Spain, Germany, USA or any European country.
    (:
  • HeimatTBWA Germany
    SENIOR COPYWRITER
    January 2021 - January 2025 (4 years)
    Sr Copywriter for the fields beauty, laundry, tech and retail.
    Clients: Schwarzkopf, Nature Box, Got2b, Gliss, Taft, Palette, Syoss, Philipps, Perwoll, Colour Catcher, S.Oliver.

    360 campaigns: tv scripts, bumper ads, social media posts, stories, TikTok, Facebook, P.R....
    Copywriting Social media script writing Communication 360°
  • GREY Germany
    JUNIOR COPYWRITER
    January 2019 - January 2021 (2 years)
    Junior to Midlevel Copywriter for the fields beauty, insurance, recruiting site, supermarket, food, retail, health.
    Clients: OdolMed3, Febreze, Stepstone, P&G, GSK, Volvo, Grohe, Gilette, Barmer, Funny Frisch, Lidl, Venus, Deichmann

    360 campaigns: tv scripts, bumper ads, social media posts, stories, TikTok, Facebook, P.R....
    Social media Copywriting Communication 360°

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Education

  • IA para Creativos / Al for Creatives
    LA X GAUSS
    2026
    IA para Creativos / Al for Creatives
  • Copywriting Portfolio Program
    MIAMI AD SCHOOL SPAIN
    2018
    Copywriting Portfolio Program

Skill set

Categories