Lucas Areco

Creative Producer and Marketing Specialist with +5 years of experience in audiovisual content, digital marketing and brand communication.

I specialize in the motorsport and two-wheel ecosystem, combining technical product knowledge with storytelling and content strategy to help brands create impactful content and connect with their audience.

My background includes working with organizations such as LaLiga and production companies like Metropolis Films, developing content focused on engagement, user experience and digital performance.

As an active rider with strong mechanical knowledge, I bring a unique perspective that allows me to translate complex product features into authentic and engaging narratives.

I help brands in the motorsport, cycling and mobility space improve their digital presence through strategic content and creative execution.