About Lorena
I help businesses create websites that generate more leads, bookings, and sales.
My work combines web design, UX, conversion strategy, copywriting, and development to build websites that do more than look good, they support real business growth.
I work with Figma, Shopify, Framer, and Webflow, designing websites that are easy to use, aligned with your business goals, and built to convert visitors into customers.
I believe successful websites start with strategy, not aesthetics. That's why I take the time to understand your business, your audience, and your objectives before designing a single page.
If you're looking for a strategic partner, not just someone to build a website, I'd be happy to discuss your project.
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Jaén (up to 50km)
Experience
- PanaceaWeb Designer;February 2020 - May 2024 (4 years and 3 months)Spearheaded the design of multiple websites from concept to completion, crafting visually striking and user-friendly digital experiences. Leveraged WordPress and Shopify to seamlessly develop and optimize sites, ensuring functionality, responsiveness, and brand alignment.
- Digi Panacea;E-commerce Operations Manager & Web Designer;February 2023 - October 2024 (1 year and 8 months)I participated in website design, page layout, and information architecture planning to build an efficient and user-friendly website structure. I enhanced user experience and improved search engine rankings through website speed, performance, and SEO optimization.
- ValenzDigital DesignerJuly 2023 - September 2023 (2 months)• Designed and developed the website for a civil service exam institution, handling the entire process from market research to UX/UI design and front-end development.• Created digital assets and optimized user interactions, ensuring a seamless and engaging user experience.• Managed website maintenance and performance optimization, aligning design strategies with user behavior analysis and industry trends.
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Education
- Advanced Technician in Multi-Platform Application DevelopmentEstech Spain2024Advanced Technician in Multi-Platform Application Development
- Advanced Web & Interactive Media DesignAdvanced Web & Interactive Media Design