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Lionel Fenestraz

🎯Facebook | Instagram | Google | Pinterest | CRO

Works remotely from Alicante

  • 38.3537
  • -0.490185
  • Suggested rate €150 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Lionel's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Lionel's quote.

Location and workplace preferences

Location
Alicante, España
Remote only
Primarily works remotely

Preferences

Project length
Would prefer:
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Would prefer to avoid:
≤ 1 week

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Fluent

  • French

    Native or bilingual

  • Catalan

    Conversational

  • Spanish

    Native or bilingual

Categories

Skills (44)

Lionel in a few words

CONSULTOR E-COMMERCE, FACEBOOK ADS & OPTIMIZACIÓN DE LA CONVERSIÓN.

✅ Campañas Meta (Facebook/Instagram)/Google/Pinterest
Las campañas en redes sociales son complementarias de las que hacemos en motores de búsqueda. No todo vale para todos, centrémonos en obtener resultados excelentes.

✓ Configuración y lanzamiento de campañas de Facebook/Instagram, Google y Pinterest Ads.
✓ Configuración de píxeles de retargeting, conversiones personalizadas, audiencias.
✓ Creación de textos publicitarios y creativos.
✓ Gestión diaria de las campañas de Facebook.
✓ Optimización de campañas.


✅ Optimización de la conversión
No tiene ningún sentido gastar dinero en campañas de publicidad si no tienes una página optimizada para la conversión, ¿No crees?. La auditoria de conversión (CRO) es el punto de partida para saber los puntos débiles de tu sitio.

✓ Formalización de los objetivos empresariales principales y de la función del sitio web.
✓ Garantizar el seguimiento de los datos básicos.
✓ Auditoría de conversión inicial.
- Análisis cuantitativo.
- Análisis cualitativo.
✓ Priorizar las pruebas.
✓ Diseño de las pruebas.
✓ Ejecución de las pruebas.
✓ Diseño y ejecución de las pruebas posteriores.


✅ Consultoría e-commerce
Descubra las herramientas y estrategias que te llevarán a mejores rendimientos. Desde auditoria de Google Analytics hasta campañas de e-mailing automáticas, podrás exprimir tu potencial hasta nuevos niveles.

Portfolio

Experience

lionelz.com

E-commerce

Facebook Ads | Google Ads | E-commerce Consultant  - As a freelancer

Alicante, Valencian Community, Spain

December 2020 - Today (2 years and 3 months)

Ofrezco acompañamiento flexible en materia de gestión de campañas PPC (Meta/Google/Pinterest), tanto a largo plazo como de forma temporal, y ayudo con el desarrollo de estrategias de marketing, así como con la creación y gestión de cuentas de PPC en múltiples plataformas.

✓ Creación de estrategias de PPC para ecommerce (Moda, Deporte), B2B, Educación y Turismo.
✓ Auditorías de cuentas PPC existentes, planes de campaña y recomendaciones.
✓ Creación y gestión de campañas PPC en Google, Meta (Facebook/Instagram) y Pinterest.
✓ Optimización de la conversión (CRO).

Adkonversion

Digital & IT

SEM + Social PPC + Conversion Optimisation (CRO) & Co-founder

Alcoy

May 2019 - December 2020 (1 year and 7 months)

En Adkonversion ayudamos tiendas online a crecer con campañas PPC (Google Ads, Facebook/Instagram Ads, TikTok Ads) y servicios de CRO (optimización de la convesión).

Acompañamos a nuestros clientes, con la gestión de campañas de publicidad, emailing, optimización de la conversión y atención personalizada.

⚒ Herramientas: TagManager, Google Analytics, Google Optimize, TypeForm, Wordpress, Hotjar, Facebook Ads, SemRush, TikTok Ads, Google Ads
Facebook Marketing Instagram Marketing Google AdWords Google Shopping Google Analytics Email marketing

Sonneil Homes and More

Real Estate

Chief Marketing Officer

Alicante

July 2017 - April 2019 (1 year and 9 months)

  • Planificación, desarrollo y ejecución de las iniciativas de marketing y publicidad online/offline de Sonneil.

  • Desarrollo y medición de las métricas clave en torno al negocio, incluyendo la adquisición de usuarios, las tasas de conversión y las tasas de compromiso.

  • Integración de un CRM para el tratamiento de los leads.

  • Automatización del marketing, Email marketing, Generación de leads, Lead scoring

⚒ Herramientas: TagManager, Google Analytics, Zoho, Google Optimize, Instapage, Zapier, TypeForm, Wordpress
Marketing Facebook Marketing Instagram Marketing Google Analytics Google Tag Manager Google Search Console Publicidad

AdSalsa

E-commerce

Conversion Optimization Specialist

Alicante

May 2009 - June 2017 (8 years and 1 month)

* Conversion Optimization - Multivariate Testing - Website Optimization
* • Analysis of conversion by markets and traffic type. • Delivery of ongoing A/B optimisation tests. • Analysis and optimisation of the sweepstakes sign up page and internal pages. • Leading UX team, collaboratiing with IT team to optimise websites. • Analyse, report & optimise on conversion metrics weekly and monthly. * Project Management - Lead Generation
* Management of online sweepstaking campaigns for the European leader in terms of lead generation, list broking, e-marketing solutions and profiles databases: • Management of Web development team (Front-end developers and designers) • Developing multiple campaigns and themes, allowing a more diversified and regular pool of leads. • Successful and innovative management of leads generation campaigns. • Selection and hiring of key staff to strengthen marketing and design teams.

⚒ Tools: TagManager, Google Analytics, Visual Website Optimizer, Google Optimize

n.d.c. made by hand

E-commerce

E-commerce Manager (Freelance)  - As a freelancer

July 2013 - July 2014 (1 year)

  • Responsible for the development and the project management of the n.d.c. made by hand ecommerce website.
  • Development and execution of the online marketing activities.
  • Analysis customers’ experience through the site recommending amendments in order to improve conversion rates.
  • Management of A/B multivariate tests.
  • Optimization of web presence for SEO purposes.
  • Development and management of editorial calendar for content and promotions.

⚒ Tools: Google Analytics, Prestashop, Wordpress

Local Billing

Conversion Optimization, Director

Barcelona Area, Spain

January 2008 - March 2009 (1 year and 2 months)

Creation, development and management of a cross-functional team. Project Management and prioritization of business goals, aiming at providing both internal and external clients with the latest advances in terms of localization, usability, accessibility and quality. Development and continuous improvement of the company's internationalization capabilities, systems and tools.

Local Billing

Operations, Director

Barcelona Area, Spain

September 2006 - December 2007 (1 year and 3 months)

• Design and implementation of company processes. • Analysis and improvement of projects management, overall strategies implementation and planning of human resources. • Design and execution of company goals and long term objectives in accordance with the Board of Directors. • Regular analysis and control of company priorities. • Follow up on development of internal production and design processes. • Leading a team of 7 senior management personnel. • Responsible for strategic decisions and cross department prioritization in accordance with company’s goals and objectives. • In charge of personnel selection, appraisal and training organisation. • Actively participated in the creation and development of Quality, Risk, Customer Support and Human Resources departments.

Local Billing

Customer Support and Risk, Manager

Barcelona Area, Spain

January 2006 - January 2007 (1 year)

• Successfully lead the design and implementation the company’s customer support infrastructure. o Online resources in 22 languages. o Call center in 12 languages with 20 toll free numbers in 18 countries. • Manage customer support suppliers and tools. o Suppliers evaluation, selection, and negotiation. o Tools evaluation, selection and implementation. • Responsible for fraud control. o Manage fraud control tools. o Set company’s risk procedures depending on market location, clients, and products. o Suppliers evaluation, selection, and negotiation. o Tools evaluation, selection and implementation. • Manage transactions related risks. o Market, client and product risk analysis. o Reporting to company’s directors on risk status. o Lead planning and execution of risk strategies.

Electronic Group Interactive

Customer Support Manager

Barcelona Area, Spain

January 2003 - June 2005 (2 years and 5 months)

• Designed, implemented and maintained company’s online customer support system. o Support web site for end users and clients in 3 languages. o Live chat for clients’ support. • Managed customer support systems in 3 languages. • Assisted sales area managers with technical integration.

JPMorgan

Web Developer

June 2000 - June 2001 (1 year)

· Responsible for system testing of the company's derivatives trading system. · Created an intranet web site for department news publishing. · Responsible for producing a prototype application for the German fixed-income broker team.

Education

  • MSc Computing & Design

    Ulster University

    2003

    · Cognitive Computing · Research Methods · Pervasive Computing · Interactive Systems Design · Design Theory and Method · 3D Computer Graphics Application · Interactive Design and Media Application · Design Entrepreneurship Awareness

  • BSc Computing Science

    Ulster University

    2002

    Year 1- Programming, mathematics for computing, databases, computer hardware and systems analysis.

    Year 2-Programming and software development ,professional software engineering.

    Year 3 Intership (JPMOrgan & Chase)

    Year 4 - software engineering, computer networks and artificial intelligence. Project and dissertation which involved the analysis, design, implementation, testing and evaluation of the solution to a substantial software-related problem (Public Key encryption).

  • Bachalaureat

    Saint Louis Saint Bruno

    1994

    Biology, Physics, Maths

Certifications