About Lidia
I started my career as a Civil Engineer, but I quickly realised that what truly excited me wasn’t the technical details, it was the big picture. I was drawn to the people, the coordination and the vision: how everything connects to make a project successful.
That curiosity led me to project management, where I spent over 8 years in the corporate world before transitioning into freelance consulting. Over the past 4 years, I’ve worked with a wide range of companies: from fast-moving startups to large international corporations.
My early freelance work focused on designing and implementing processes, streamlining operations, and introducing project management frameworks like Agile, Scrum, and Waterfall. I still do this, but my focus today is crystal clear:
👉 People come first.
Whether I’m acting as a Project Manager, Product Owner, or Consultant, my work is always people-centric. Because the best systems mean nothing without motivated, aligned, and happy teams behind them.
I’m passionate about bringing out the best in people, because I truly believe everyone has potential. And when individuals feel seen, trusted, and supported, they unlock levels of performance and creativity that elevate the entire team.
My engineering mindset gives me structure. My passion for psychology brings the human side.
That’s where real impact happens.
🏭 INDUSTRIES:
IT Software, Web3, Food Industry, Water Industry, Construction Industry, Social Organisations, Engineering, Insurance Companies
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Zurich InsuranceDigital Product OwnerApril 2024 - Today (2 years and 3 months)SpainDigital Product Owner at MiZurich Customer Experience•Defining, conceptualizing, implementing, and managing Zurich's current customer digital experience within the client/app area• Identifying operational process improvements for digitalization• Prioritizing and defining new functionalities for integration into the digital channel• Monitoring development progress with IT, overseeing implementation, and assessing impact• Leading improvement projects alongside multidisciplinary teams and diverse stakeholders• Conducting data analysis (web, app, surveys, reviews...), tracking, and proposing enhancement/corrective actions. Collaborating with analysis teams to define KPIs and develop dashboards for monitoring.• Conducting verification tests and approving developments for production deployment
- WayraStartup MentorApril 2024 - Today (2 years and 3 months)SpainWayra is the Corporate Venture Capital of Telefónica and its Open Innovation platform. Our mission is to foster innovation and drive progress in startups and facilitating their collaboration with organizations to generate impact. My role as a mentor is to guide and support Start-ups in:- Being more efficient, resulting in significant savings and better investment of available capital- Having a more robust structure that facilitates their growth- Working more cohesively as a team, generating trust and respect, and maximizing results https://www.wayra.es/
- CEOE CEPYME CANTABRIA,Transformation Manager at Talento & PersonasSeptember 2023 - January 2025 (1 year and 5 months)Santander, Cantabria, SpainI have led initiatives to connect professionals with international experience to local companies in Cantabria. This includes organizing sector-specific networking events that bring together global talent and regional businesses, as well as building partnerships with key stakeholders in the region.I have developed mentorship programs, created opportunities for international market expansion, and aligned organizational efforts with regional growth strategies. My work has focused on building connections, encouraging collaboration, and supporting Cantabria’s development as a center for talent and business
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Education
- Civil EngineeringUniversidad de Cantabria2015Civil Engineer
- Grado en Psicología (en curso)UNED
Certifications
- SCRUM MasterSCRUM.Org2024