Description

Hola, soy Leyla y llevo más de 10 años trabajando en marketing digital desde la edición de videos hasta la creación de estrategias digitales de productos complejos.

Actualmente estoy enfocada en la creación de textos con propósito: generación de leads, interacción, posicionamiento de marca y marca personal.

- Landing pages

- Redes sociales: posts orgánicos y de pago

- Posicionamiento de marca personal (linkedin) / ghostwriting / estrategia de comentarios

- Artículos de blog

- IA generativa : creación de prompts propios

- Ebooks / whitepapers

- Guiones de video

Industrias en las que tengo experiencia: Tecnología, Fintech, Educación, Salud, Medio ambiente, Mascotas, Iniciativas sociales, Lgtbiq+, SaaS

Si quieres conseguir resultados con textos de calidad de forma rápida, contáctame.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

POWENS GROUP (UNNAX.COM & POWENS.COM)
CONTENT MARKETING MANAGER
September 2020 - Today (5 years and 9 months)
• Developed a comprehensive B2B content strategy that combines SEO, social media, and video content, resulting in a 40% increase in organic traffic and higher-quality lead generation.
• Implemented AI tools for content ideation, audience insights, and performance analysis, enhancing content quality and speeding up production times.
• Coordinated with cross-functional teams and external agencies to create cohesive messaging, solidifying brand presence and consistency.
• Tracked and analyzed content KPIs, providing actionable insights to optimize lead generation and conversion rates.
IMPULSE INBOUND MARKETING & SALES
INBOUND MARKETING STRATEGIST|
January 2016 - January 2018 (2 years)
• Developed and implemented inbound marketing strategies for brands in finance, education, and retail, achieving measurable improvements in lead generation and engagement.
• Managed teams of writers, designers, and community managers to create customized content strategies aligned with audience insights and client objectives.
WEBTILIA.COM
|PROJECT MANAGER
January 2014 - January 2016 (2 years)
• Acted as the main client contact, collaborating with designers and social media teams to produce content optimized for SEO, web positioning, and digital marketing objectives.