Laurent Monti

Founded and lead an independent creative direction and experiential design Service, focused on destination entertainment and immersive environments. Define creative vision and narrative frameworks for theme parks, resorts, and mixed-use destinations Advise developers and operators on experiential strategy and attraction development Lead executive creative direction from concept design through production oversight Develop scalable immersive environments integrating storytelling, technology, and spatial design Positioned D-Way as a creative strategy and executive production partner for organisations seeking differentiated entertainment experiences.

Delivered large-scale immersive experiences while aligning creative vision, budgets, and operational readiness.

Directed global development of location-based entertainment and immersive experiences. Led concept development of new entertainment formats and attractions Designed scalable experiential entertainment models for global markets Partnered with R&D teams to prototype immersive entertainment concepts Built business cases aligning creative innovation with revenue generation Expanded Cirque du Soleil's portfolio into new experiential entertainment formats and destination experiences.