Description

I help organizations improve operational performance through business analysis, process improvement, workflow design, and scalable systems that turn complex initiatives into repeatable execution. Whether supporting ecommerce growth, leading cross-functional projects, or improving day-to-day operations, my goal is simple: make good work easier to do—and easier to sustain.

I'm a bilingual (EN/ES) Operations, Ecommerce & Business Systems professional with 15+ years of experience spanning ecommerce operations, business analysis, process improvement, project management, digital shelf optimization, merchandising, operational leadership, and continuous improvement.

Most recently, I supported global ecommerce initiatives at Opella, partnering with international stakeholders to improve digital shelf performance, product content, operational execution, and cross-functional implementation using Profitero, Jira, and Confluence.

Previously, I built and scaled a multi-marketplace ecommerce business, redesigned organizational operating models, led merchandising strategy across multiple retail locations, managed technical service operations, and developed systems, documentation, and training that improved operational consistency, efficiency, and execution.

I enjoy understanding how organizations work—how information flows, where bottlenecks occur, and how people, processes, and technology can better support one another. Whether documenting SOPs, improving workflows, facilitating stakeholder alignment, or optimizing ecommerce operations, I focus on practical solutions that teams can confidently adopt, repeat, and scale.

Areas of Expertise

• Operations & Process Improvement

• Business Analysis & Performance Optimization

• Project Management & Cross-Functional Implementation

• Ecommerce Operations & Digital Shelf Optimization

• SOP Development, Documentation & Workflow Design

• Stakeholder Management & Continuous Improvement

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 10km)

Opella ES Billing OHF
On Malt
Global Conversion Specialist
PHARMACEUTICALS INDUSTRY
November 2025 - February 2026 (2 months)
Barcelona, Spain
Supported global ecommerce performance and conversion initiatives for a leading consumer healthcare company, helping brands and markets improve digital shelf execution, product content, discoverability, and customer experience across international online retail channels.

• Facilitated global ecommerce performance reviews and Profitero deep dives, analyzing digital shelf metrics to identify opportunities across multiple international markets.
• Synthesized performance data, scorecards, and year-over-year trends to support prioritization, decision-making, and continuous improvement initiatives.
• Developed global PDP frameworks, implementation briefs, toolkits, and best-practice documentation to support consistent execution across brands and markets.
• Coordinated cross-functional initiatives spanning ecommerce, commercial, creative, and digital teams, ensuring alignment on timelines, dependencies, and deliverables.
• Managed project planning and execution using Jira and Confluence, tracking milestones, risks, blockers, and implementation progress.
• Facilitated stakeholder meetings, documenting decisions, action items, dependencies, and next steps to maintain momentum across distributed teams.
• Produced executive-ready presentations, reporting, and documentation that supported strategic planning, program adoption, and organizational alignment.
• Supported the rollout of new ecommerce capabilities and digital shelf standards through global implementation planning, documentation, and knowledge sharing.
• Bridged global strategy and local market execution by translating ecommerce initiatives into practical resources and actionable implementation plans.

Tools: Profitero • Jira • Confluence • Excel • PowerPoint • Teams • Zoom • Canva • Figma
E-commerce Project Management Data analysis Business analysis Process facilitation
A Threaded Fox
Founder | Ecommerce Operations Lead
E-COMMERCE
January 2018 - January 2024 (6 years)
Portland, United States
Built and scaled an independently owned multi-marketplace ecommerce business specializing in premium secondhand fashion by designing operational systems that enabled efficient inventory management, merchandising, international fulfillment, and sustainable growth.

• Built scalable operational workflows spanning sourcing, merchandising, fulfillment, shipping, and customer support.
• Designed SOPs, training resources, and quality standards that enabled a remote team of virtual assistants to independently produce consistent, high-quality listings, reducing founder dependency and creating a more scalable operation.
• Expanded operations across 10+ ecommerce marketplaces, tailoring SEO, merchandising, pricing, and customer experience strategies for each platform.
• Expanded into international markets by implementing global shipping, marketplace, and SEO strategies.
• Built reporting systems to monitor profitability, inventory performance, and operational efficiency, using data to omptimize sourcing, pricing, and inventory decisions.
• Established profitability thresholds that prioritized higher-value inventory, increasing operational efficiency without increasing listing workload.
• Managed procurement, inventory, and fulfillment using Lean practices to maintain exceptionally low overhead.
• Implemented sustainable packaging practices that balanced environmental impact, customer experience, and cost.
• Led and trained a distributed team of virtual assistants using documented workflows, quality standards, and asynchronous communication practices.
• Continuously improved business systems through experimentation, process refinement, and data-driven decision-making.

Tools
Marketplaces: eBay • Etsy • Poshmark • Depop • Grailed • Tradesy • Whatnot • Kidizen • Curtsy • Mercari • Vestiare Collective

Operations & Productivity: Airtable • Vendoo • OneShop • Terapeak • Squarespace • Google Workspace • Microsoft Excel

Creative: Canva • Adobe Lightroom • Snapseed • PhotoRoom
E-commerce SEO Process facilitation Lean management Business analysis
A Quick Brown Fox
Program and Community Director
SPORTS
January 2018 - February 2025 (7 years and 1 month)
Directed operations and cross-functional initiatives for a mission-driven organization serving thousands of endurance athletes through memberships, events, ecommerce, and digital communities. Designed scalable systems and operational processes that improved execution, supported growth, and enabled sustainable operations through significant organizational change.

• Designed and documented the organization's operating model during a major downsizing, redefining roles, workflows, systems, documentation, and success metrics to transition from a five-person team to a sustainable two-person operation while preserving institutional knowledge and organizational culture.
• Built SOPs, workflows, templates, and operational documentation that standardized execution, reduced bottlenecks, and improved scalability.
• Led cross-functional initiatives from strategy through implementation, facilitating stakeholder meetings, documenting decisions, and coordinating execution across leadership, contractors, volunteers, and partners.
• Planned and launched paid communities, merchandise releases, educational programs, and virtual challenges, coordinating launch readiness, ecommerce, fulfillment, communications, and member onboarding.
• Expanded ecommerce operations internationally through region-specific pricing, shipping workflows, website configuration, and customer communications.
• Managed Squarespace, Patreon, and Strava, improving member experience, ecommerce operations, and organizational efficiency.
• Built dashboards and reporting processes to monitor membership growth, KPIs, program performance, and operational priorities, supporting data-informed decision-making.
• Designed onboarding resources and training materials that improved knowledge transfer, volunteer readiness, and operational consistency.
• Served as a bridge between leadership, members, partners, volunteers, and vendors, translating organizational priorities into practical systems, documentation, and workflows.
Project Management E-commerce SEO Community Management Change Management