Description

I help SaaS and AI companies sharpen their product positioning, launch faster, and drive product adoption, especially in fast-moving or ambiguous environments.

As a Product Marketing & Go-to-Market specialist, I work hands-on with founders and product teams to turn complex products into clear, high-impact narratives that convert. I’m particularly strong in situations where teams need to move quickly, reduce friction, and bring structure to chaotic or high-velocity launch cycles.

Recently, as Founding Marketing Lead at Bytepeaks, I built the GTM function from scratch and helped grow the business from €0 to €100K+ in revenue in seven months. Previously at Freepik, I orchestrated 40+ AI product launches during the company’s transition to a generative AI suite, aligning Product, Growth, and Marketing teams across multiple markets.

Typical projects I support:

Go-to-Market strategy for new products or features
Product positioning and messaging refinement
High-velocity launch planning and coordination
Product adoption and user education flows
AI and automation workflows for marketing teams

If you’re preparing a launch, refining your positioning, or need structure in your GTM motion, I can help.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Bytepeaks
Founding Marketing Lead
May 2025 - Today (1 year and 1 month)
Barcelona, Spain
AI consultancy delivering AI solutions, automation, and custom MVP development for companies such as Freepik and EBRO.
Built and led the end-to-end GTM and marketing function from zero, scaling the company from €0 to €100K+ cumulative revenue in the first 7 months with a lean 3- person team.
Maintained 100% client retention, supporting repeat expansion through consultative, relationship-driven engagements.
Defined ICPs, buyer personas, positioning, and messaging architecture for AI and custom software offerings, translating technical capabilities into clear business value.
Structured the acquisition and pipeline generation motion across inbound, partnerships, and outbound, operating with €0 paid acquisition.
Developed sales enablement materials and KPI dashboards to provide visibility into pipeline, revenue, and growth efficiency while coordinating external collaborators end to-end.
Factorial
Product Marketing Manager
April 2025 - July 2025 (3 months)
Barcelona, Spain
HR SaaS scaleup ($100M+ ARR) serving 14K+ companies across Europe.
Executed core product marketing initiatives for the Talent Management vertical, defining positioning, messaging, and GTM strategy across key European markets.
Partnered closely with Product and Engineering on roadmap planning and feature prioritization, aligning launches with commercial objectives.
Contributed to growth initiatives supporting the Talent vertical's €10M → €30M ARR expansion plan.
Operationalized a high-velocity in-app GTM motion, supporting 2 monthly releases (Talent-focused) to drive retention and expansion.
Developed pricing and packaging proposals for new capabilities and built core sales enablement assets (pitch decks, battlecards, one-pagers) for Sales and Customer Success.
Freepik
AI Product Marketing Manager
January 2024 - April 2025 (1 year and 3 months)
Málaga, Spain
Global creative platform (700K+ paid subscribers, €100M+ annual revenue) transitioning to an AI-first creative suite.
Owned product marketing strategy for the AI Images vertical, leading positioning, messaging, and GTM across US, LATAM, and Europe.
Led GTM orchestration for 40+ AI product and feature launches in 12 months, enabling a bi-weekly release cadence through repeatable launch frameworks.
Partnered closely with Product and Engineering to align roadmap priorities and operationalize high-velocity releases in an environment averaging one major feature every ~3–4 days.
Acted as central launch orchestrator across 8+ cross-functional teams (Product, Engineering, CRM, Paid, SEO, PR, Creative), reducing friction and accelerating time-to market.
Designed lifecycle education and adoption flows with CRM teams using product usage data and user feedback to continuously refine messaging.
Established post-launch feedback loops to iterate positioning and support feature adoption in a highly competitive AI market.
Led the go-to-market announcement of Freepik's acquisition of Magnific, its most AI focused strategic acquisition.