About Laura
Estratega Global de E-Commerce | Amazon Specialist | Fractional eCommerce Lead
Ayudo a marcas a escalar su presencia digital de forma rentable mediante estrategias de Go-To-Market (GTM) y optimización de P&L. Con más de 7 años de experiencia liderando mercados globales, mi enfoque no es solo generar ventas, sino maximizar la contribución marginal y el valor de marca.
¿Qué puedo aportar a tu proyecto?
- Lanzamiento y Expansión Internacional: Especialista en abrir mercados desde cero, incluyendo Amazon Alemania y Allegro (Polonia).
- Gestión Integral de P&L: Análisis financiero avanzado para asegurar que el crecimiento sea sostenible y rentable.
- Optimización de Marketplace: Mejora de ROAS, gestión de catálogos y estrategias de adquisición (NTB) basadas en datos.Escalabilidad
- DTC: Experiencia real como fundadora de una marca de joyería 6-figure con una comunidad de +100K seguidores.
He trabajado con marcas líderes como Vileda, Colgate y Tous, logrando incrementos de facturación de hasta un +54%. Mi objetivo es actuar como un socio estratégico que transforme tu canal digital en un motor de crecimiento eficiente.
Entregables comunes:
Auditorías de cuenta, planes de expansión internacional, modelos financieros de e-commerce y gestión de campañas de performance marketing.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freudenberg – Vileda ProfessionalGlobal E-Commerce Key Account ManagerE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Barcelona, SpainOwn global digital revenue strategy across Amazon and key marketplaces• • Launched Amazon Germany from zero (WIP), defining GTM roadmap, pricing structure, assortment architecture, and operational governance.• • Designed and implemented global FHCS marketplace strategy to drive category expansion while avoiding cross-division cannibalization.• • Hold full P&L responsibility, optimizing contribution margins and pricing structures across markets.• • Refined global product portfolio, eliminating low-margin SKUs and strengthening premium positioning.• • Selected, negotiated, and onboarded global agency partners; established KPI governance and ROI frameworks.• • Built automated reporting infrastructure and executive dashboards to standardize performance visibility globally.• • Implemented scalable marketplace processes across regions to improve efficiency and control.• • Trained and upskilled local teams to elevate digital execution and strategic alignment.• • Deliver executive-level strategic presentations and commercial performance reviews.
- Combe IncorporatedEcommerce Specialist & Eastern Europe Channel Development LeadNovember 2024 - September 2025 (10 months)• • Led Amazon commercial strategy across France and Spain, driving 54% revenue growth.• • Increased new-to-brand acquisition by 52% through performance marketing and marketplace optimization.• • Exceeded business targets by 3 1% while maintaining profitability thresholds.• • Built advanced P&L and financial modeling frameworks to support expansion investments.• • Led BOL and Allegro expansion initiatives, negotiating launch terms and coordinating agency execution across 12+ markets.
- Combe IncorporatedEcommerce AnalystSeptember 2023 - November 2024 (1 year and 2 months)• • Designed and implemented sell-in vs sell-out tracking infrastructure across regions.• • Identified and launched a new Eastern Europe marketplace opportunity (greenfield expansion).• • Supported annual commercial negotiations and strengthened brand positioning across accounts.
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Education
- Master's in Digital MarketingESIC Business & Marketing SchoolMaster's in Digital Marketing
- Bachelor's in Business AdministrationUniversity of NavarraBachelor's in Business Administration