Description

I'm a bilingual copywriter specialed in localization and transcreation from English into Spanish (my native language).

Through transcreation (translation + creative copywriting), I help brands communicate in a way that feels genuinely local for the Spanish market, while preserving the intention and emotion from the original message, but adapting it to the context, to appeal to Spanish speakers.

I collaborate with international companies—especially B2C and B2B—that want to enter or grow in the Spanish market, helping them:

Expand their client base.
Build trust with Spanish-speaking users.
Communicate naturally at a native level.

I also collaborate with Spanish companies that need clear, consistent and high-quality bilingual communication in English and Spanish.

KEY SKILLS

· SEO and GEO (meta title, meta description, H1-H2 structure, on-page optimization)

· Google Analytics, Search Console, Semrush, Ahrefs

· Email marketing (Mailchimp, MailerLite, Brevo, ActiveCampaign: automations, segmentation, newsletters)

· Google Ads and Meta Ads

· Community Management: Ig, Meta, LinkedIn, TikTok

· Media relations and corporate communications

· WordPress and basic HTML

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Copybara - Bilingual copywriting and transcreation English to Spanish
Spanish Copywriter & Transcreator EN>ES
PRESS AND MEDIA
March 2023 - Today (3 years and 4 months)
Madrid, Spain
•EN>ES transcreation for international companies looking to enter the Spanish market.
•Built and manage Copybara's own website (copybara.es) single-handedly in WordPress: design, all content writing and social media management.
•Key achievements: designed and wrote the full copy for a physiotherapy clinic and pilates studio website, optimizing structure, CTAs and content for SEO and mobile: +70% inbound inquiries, a 2-week waiting list for physiotherapy and both pilates classes are full.
•Additional services: bilingual English/Spanish copywriting, web copy, email marketing, communications audits, SEO blog articles, brand voice, corporate communications, scripts.
transcreation Copywriting Digital communication Brand content Translation English Spanish
OnTheGoSystems
Content Writer
HEALTH AND WELLNESS
November 2021 - November 2022 (1 year)
Madrid, Spain
•Took over, single-handedly, a startup's entire marketing and communications one month after joining (initial team of 4): email marketing, internal and external communications, media relations, social media and sales.
•Secured media coverage within 6 months: TV (morning show and news) and a radio interview as head of marketing.
•Drove business growth: from 1 weekly class with 4 clients to 3 weekly classes with over 30 clients, improving retention among trial users.
•Bilingual (EN/ES) writing for blog, website, app, flyers and press kit; competitor analysis and feedback coordination with the technical team.
•Grew Instagram to 1,000 followers and produced TikTok content with videos reaching up to 15,000 views.
•Managed Google Ads and Meta Ads campaigns for qualified lead generation; built a 700-person Meetup community.
transcreation Email marketing Proofreading/Editing Communication Public relations
AKO Capital LLP
Market Researcher
RESEARCH
June 2018 - December 2021 (3 years and 6 months)
London, England, United Kingdom
•Conducted an average of 10 interviews per day in Spanish and English, including 3+ one-hour interviews with industry experts in English.
•Produced 100+ analytical reports by sector, managing data collection and aggregation in Excel.
•Trained and mentored 6 interns; involved in personnel selection processes.
•Delivered two presentations in English (to teams of 20 and 7 people).
Internal communication audio transcription Data analysis Proofreading/Editing Translation Spanish English