Laia Martínez

Being the only Product Designer of the team, I'm responsible for all phases of the UX/UI process, starting from research and information architecture definition to wireframing, design, validation and design handoff. I'm always focused on solving users and business problems.

I also take care of the branding, designing the different brand applications, as well as the management and creation of Social Media Content and the paid campaigns (Social Ads) working as a trafficker.

I worked as an art director and copywritter into the Digital department. My task was design, write and create the content for digital platforms: newsletters, website, e-mail campaigns, Social Media, social Ads Campaigns... Sometimes I also designed campaigns for the internal communication department and for brand campaigns.

Client: ALDI Supermercados