About Laia
💡 Business Intelligence & Data Strategy | Tableau · Python · Snowflake · Talend
Soy consultora experta en Business Intelligence y gestión de datos con más de 5 años de experiencia transformando datos complejos en información clara y útil para la toma de decisiones. Actualmente lidero los equipos de BI y Master Data en una multinacional de gran distribución, donde he diseñado la arquitectura de datos de extremo a extremo (ETL, data warehouse, reporting), liderando equipos de Data engineering y BI analyst, y coordinando la integración de nuevas compañías al sistema de reporting global.
Domino herramientas como Tableau, Snowflake, Talend y Python, y he desarrollado dashboards para áreas clave como ventas, finanzas y operaciones. Aporto una visión estratégica combinada con una sólida base técnica y una gran capacidad de interlocución con equipos de negocio y tecnología.
He trabajado tanto en entornos corporativos como en consultoria y en banca privada, lo que me permite entender las necesidades del negocio desde una perspectiva integral. Mi objetivo como freelance es ayudar a empresas a estructurar, automatizar y visualizar sus datos para ganar agilidad, fiabilidad y control en la toma de decisiones.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- EUROPASTRY, SABusiness Intelligence & Master Data ManagerRETAIL (LARGE RETAILERS)April 2025 - Today (1 year and 3 months)Barcelona, Spain- Leading BI and Master Data teams, ensuring data quality and governance across the organization.- Defining and implementing master data strategy to support reliable decision-making.- Designed and implemented data architecture (ETL, data warehouse, dashboards).- Coordinated integration of acquired companies’ data into corporate reporting.
- EUROPASTRY, SABusiness Intelligence AnalystFebruary 2021 - April 2025 (4 years and 2 months)Barcelona, Spain- Created Tableau dashboards for sales, finance and operations.- Aggregated visualizations & KPI's- Design new data models- Automation of recurrent tasks using Pyhton scripts.- Acted as liaison between business and IT, leading data model development.
- Landmark Consulting (Collaborators Banco Santander)Private Banking AssistantSeptember 2018 - February 2021 (2 years and 5 months)Barcelona, Spain• Support in investment portfolio management (funds, stocks, SICAVs). Preparation of performance reports for clients and financial market analysis.• Customer service in banking operations (deposits, withdrawals, transfers, execution of investment orders) and support in digital operations.• Daily cash control and reconciliation.
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Education
- Master of Data ScienceNuclio Digital School2025Master's in Data Science & Artificial Intelligence
- Master's in Business Intelligence & Big Data AnalyticsUniveritat Oberta de Catalunya2021Master's in Business Intelligence & Big Data Analytics