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Laia Arnau BasLA

Laia Arnau Bas

Content Marketing Specialist

€220/day
Barcelone, ES
3-7 years

Average response time: 1 hour

About Laia

Apasionada por la redacción, la edición y la creación de contenido para diferentes canales. La escritura es lo que me mueve aunque a veces padezca el síndrome de la hoja en blanco.

Mi objetivo es crear contenido atractivo y de alta calidad e impulsa el éxito empresarial con él e implementar la estrategia general de contenido en función de las y objetivos específicos.

Creativa de nacimiento pero con una mente enfocada en resultados, tengo muy en cuenta la medición de KPIs y métricas para el buen desarrollo de la estrategia de contenido.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Catalan

    Native or bilingual

  • German

    Basic

Can work on-site
Barcelone (up to 50km)

Experience

  • Xplace
    Spanish Copywriter
    PRESS AND MEDIA
    February 2021 - Today (5 years and 4 months)
  • Gocleer
    Content Marketing Specialist
    BANKING AND INSURANCE
    February 2021 - Today (5 years and 4 months)
    Barcelona, Spain
    - Creation, coordination and delivery of content (SEO writing, copies, images, videos, infographics, blog posts, etc.) in direct and indirect channels.
    - Management and coordination of the PR agency as well as preparation and monitoring of the content plan, and communication.
    - Generation and publication of visuals, copies, and audiovisual elements for digital ads, landing pages, blogs, etc.
    - Management of Social Networks: Posts, configuration, moderation and administration.
    - Coordination of content providers.
    - CRM Orchestration:
    • Administration and Operation of CRM Orchestration Braze
    • Edition of the Quoting, Activation, Resurrection, Renewals, Upselling, Collections, Newsletter and Engagement flows (email, cards and push notifications)
    - Traditional Marketing Coordination: Impressions, Promotional Items, Events and others.
  • Freshly Cosmetics
    Marketing Assistant
    E-COMMERCE
    April 2019 - September 2021 (2 years and 6 months)
    Reus, Spain
    - Working with the Brand Manager to develop and implement community promotion and engagement tactics to reach strategic goals
    - Created, managed and grown the company's presence through Instagram, Facebook and other strategically relevant online properties
    Answered questions however they came in (e-mail, Social Media or phone) and manage any online feedback.
    - Provided reports on metrics and continually found ways to imporve through testing and new initatives.
    - Coordinated the partnership with brands and influencers that were alligned to the brand ethos.

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Education

  • Grado en Periodismo
    Universitat Rovira i Virgili
    2019

Certifications

  • Digital Marketing & Social Media
    Universitat Pompeu Fabra
    2020

Skill set (13)

Categories