Description

Apasionada por la redacción, la edición y la creación de contenido para diferentes canales. La escritura es lo que me mueve aunque a veces padezca el síndrome de la hoja en blanco.

Mi objetivo es crear contenido atractivo y de alta calidad e impulsa el éxito empresarial con él e implementar la estrategia general de contenido en función de las y objetivos específicos.

Creativa de nacimiento pero con una mente enfocada en resultados, tengo muy en cuenta la medición de KPIs y métricas para el buen desarrollo de la estrategia de contenido.

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Barcelone (up to 50km)

Xplace
Spanish Copywriter
PRESS AND MEDIA
February 2021 - Today (5 years and 4 months)
Gocleer
Content Marketing Specialist
BANKING AND INSURANCE
February 2021 - Today (5 years and 4 months)
Barcelona, Spain
- Creation, coordination and delivery of content (SEO writing, copies, images, videos, infographics, blog posts, etc.) in direct and indirect channels.
- Management and coordination of the PR agency as well as preparation and monitoring of the content plan, and communication.
- Generation and publication of visuals, copies, and audiovisual elements for digital ads, landing pages, blogs, etc.
- Management of Social Networks: Posts, configuration, moderation and administration.
- Coordination of content providers.
- CRM Orchestration:
Administration and Operation of CRM Orchestration Braze
Edition of the Quoting, Activation, Resurrection, Renewals, Upselling, Collections, Newsletter and Engagement flows (email, cards and push notifications)
- Traditional Marketing Coordination: Impressions, Promotional Items, Events and others.
Freshly Cosmetics
Marketing Assistant
E-COMMERCE
April 2019 - September 2021 (2 years and 6 months)
Reus, Spain
- Working with the Brand Manager to develop and implement community promotion and engagement tactics to reach strategic goals
- Created, managed and grown the company's presence through Instagram, Facebook and other strategically relevant online properties
Answered questions however they came in (e-mail, Social Media or phone) and manage any online feedback.
- Provided reports on metrics and continually found ways to imporve through testing and new initatives.
- Coordinated the partnership with brands and influencers that were alligned to the brand ethos.

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Grado en Periodismo
Universitat Rovira i Virgili
2019

Digital Marketing & Social Media
Universitat Pompeu Fabra
2020

Laia Arnau Bas

Content Marketing Specialist

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