Description

I am a senior commercial and marketing leader with over 15 years of experience driving growth for global tech and media companies, including LinkedIn, Amazon, and Vodafone. I specialize in leading go-to-market strategy, scaling high-performing sales teams, and unlocking revenue opportunities across digital advertising, B2B SaaS, and subscription models.

I work with founders, CMOs, and CROs to solve key challenges around market expansion, team structure, and commercial focus. I bring strategic clarity, hands-on execution, and a collaborative mindset.

How I can support you:

Designing and refining go-to-market and commercial strategies

Optimizing sales team structure and incentive models

Improving client segmentation and account prioritization

Defining strategic narratives and positioning for enterprise clients

Mentoring commercial leaders or interim sales leadership

Evaluating international expansion or new product launches

Whether you're scaling fast or need fresh perspective to unlock your next stage of growth, I'm here to help.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Swedish
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

LinkedIn, Microsoft
Country Leader, Marketing Solutions
January 2021 - January 2022 (1 year)
Spain
• Led the go-to-market strategy and held full P&L ownership for LinkedIn's advertising business in Spain, with an additional assignment leading the Israeli market during 2021–2022.
• In Israel, drove hypergrowth with a +90% YoY revenue increase in FY22; in Spain, sustained double-digit growth and overachieved topline revenue targets in FY23, FY24, and H1FY25.
• Successfully executed both short-term (6–12 months) and long-term (2–3 years) commercial plans by aligning with cross-functional teams across EMEA and LinkedIn HQ in Dublin.
• Built and scaled a high-performing Enterprise team of 10 FTEs; recruited, coached, and developed top talent— resulting in a 2.4x increase in revenue productivity per headcount over three years.
• Acted as industry spokesperson for LinkedIn Marketing Solutions in Spain and Israel; featured in press and invited as keynote speaker and panelist at regional conferences on digital media and leadership.
Amazon Advertising,
Country Leader
January 2016 - June 2020 (4 years and 5 months)
Spain
• Built Amazon Advertising's High-Performance Mid-Market Sales team in Spain from the ground up, scaling it to 3 Managers, 25+ Sales Executives, 5+ Account Managers, and a Programmatic Sales Specialist
• Grew revenue from €4M to €120M in just three years, making the Spanish mid-market business one of Amazon's fastest-scaling operations globally
• Played a key role in shaping Spain's annual and 3-year strategic plans, contributing to EU-level GTM decisions and driving multi-channel media adoption, including CTV and Amazon DSP
• Designed and implemented high-impact sales programs and tools to accelerate team productivity, performance, and operational rigor
• Enabled the team to consistently exceed commercial goals: 93% vs. plan in 2018, 145% in 2019, and 137% in 2020 — top global performance vs. plan across Amazon Advertising
• Represented Amazon Advertising in senior client and agency meetings and at key industry events, reinforcing brand leadership and strategic partnerships in the market
by Amazon.
Manager, Fulfilment
January 2016 - January 2017 (1 year)
• Managed a team of up to ten Account Managers and two team Leads as the Sales Manager, effectively leading and guiding the team towards success.
• Achieved a remarkable goal of €31MM incremental revenue (+38.9% YoY) on Fulfillment by Amazon Services with new Sellers, surpassing the first half of 2017 target by +56%.
• Acted as the Subject Matter Expert (SME) for the Pan program, driving impressive results of 7.7MM YTD, surpassing the plan by +91.9%. Ranked as the top performing country worldwide, including CN and US recruiting teams.
• Owned the planning, strategy, and execution of lighting deals for 3P on Amazon.es, including major events like Prime Day and Black Friday. Successfully achieved a target of €41.0MM for 2017.