About Kateryna
I’m an SEO & GEO consultant with 10+ years of experience helping companies grow their visibility in search, attract qualified traffic, and turn SEO into a measurable acquisition channel.
I work with clients in eCommerce and retail, IT and technology, B2B, SaaS, education services, and auto/car services. My focus is on practical search strategies aligned with business goals, whether the priority is lead generation, online sales, local visibility, or stronger performance in competitive search markets.
My expertise includes SEO audits, technical SEO, on-page SEO optimization, off-page SEO, link building, content marketing, keyword research, search intent analysis, local SEO, AI marketing, Generative Engine Optimization (GEO), AI content optimization, AI prompt engineering, and E-E-A-T optimization.
I also use Google Analytics, Google Search Console, Bing Webmaster Tools, Ahrefs, and Semrush to identify growth opportunities, diagnose search performance issues, and prioritize SEO actions based on data.
I can support businesses with technical optimization, site structure improvement, internal linking, content planning, metadata optimization, authority building, and search strategies designed for both traditional search engines and AI-driven discovery.
I work with both established businesses and growing teams that need a clear SEO roadmap, realistic priorities, and structured execution across content, technical, and authority-building tasks.
I usually work with companies that want not just better rankings, but a search growth strategy connected to real business goals, market positioning, and long-term organic visibility in local or international markets.
English
Native or bilingual
Spanish
Conversational
Ukrainian
Native or bilingual
Can work on-site
Bilbao (up to 50km)
Experience
- FreelanceSEO & Growth Marketing SpecialistJanuary 2018 - Today (8 years and 5 months)EuropeManaged long-term growth marketing projects across eCommerce, education, auto services, and personal brand promotion, combining SEO with other acquisition channels to support traffic growth, lead generation, and brand visibility in competitive markets.Worked on full-funnel digital marketing initiatives, from strategy and campaign planning to execution, optimization, and performance analysis. In addition to SEO, my scope included PPC, LinkedIn marketing, email marketing, affiliate marketing, Local SEO, GEO, and AI marketing, depending on the business model and growth goals.Key responsibilities included:
- Building and executing SEO strategies for service websites, eCommerce projects, and personal brands
- Managing PPC campaigns and optimizing them for better traffic quality and conversions
- Supporting LinkedIn and email marketing campaigns for lead generation and audience nurturing
- Developing affiliate marketing initiatives and partner-based growth activities
- Improving local visibility through Local SEO and business profile optimization
- Applying GEO and AI marketing approaches to strengthen discoverability in AI-driven search environments
- Coordinating keyword research, content planning, on-page optimization, and authority-building activities
- Analyzing performance and adjusting strategy based on business goals and channel results
Results achieved included:- Organic traffic growth of 100% across selected projects
- Increase in qualified leads by 250%
- Improvement in conversion rates
- Growth in search visibility for priority pages and commercial keywords
- Better local presence and stronger brand discoverability across multiple channels
This role required combining SEO with broader growth marketing activities and adapting strategy to different industries, customer journeys, and acquisition models. - Roobykon SoftwareSenior SEO & Marketing SpecialistDIGITAL AND ITAugust 2022 - Today (3 years and 10 months)Delivered full-cycle SEO and digital marketing support for an IT company specializing in marketplace and custom software development, with a primary focus on international markets in the US and Europe. My role covered both strategic and executional SEO tasks, from research and planning to optimization and growth support. The goal was to strengthen organic visibility, improve search positioning for core service pages, and support broader marketing objectives through a structured search-driven approach.Key responsibilities included:
- Building and executing SEO strategies aligned with business and marketing goals
- Conducting technical SEO audits and identifying issues affecting indexation, crawlability, structure, and performance
- Performing keyword research, search intent analysis, and semantic clustering
- Planning website architecture and service page structure for stronger organic growth
- Improving on-page SEO elements, metadata, internal linking, and content relevance
- Supporting content planning and content marketing initiatives for service-driven search demand
- Analyzing competitors and identifying search gaps and market opportunities
- Using tools such as Google Analytics, Google Search Console, Ahrefs, and Semrush for analysis and prioritization
- Contributing to SEO growth across niches including technology, marketplaces, rentals, and eCommerce
This work required a broad understanding of how SEO supports lead generation, brand visibility, and long-term digital growth for IT companies operating in competitive environments. - Promodo Digital AgencySEO, On-Page & Technical SpecialistE-COMMERCEAugust 2017 - December 2018 (1 year and 4 months)Contributed to SEO growth for a large eCommerce marketplace with over 50 million monthly visits as part of the in-house SEO team. Focused on improving on-page optimization, strengthening organic visibility across category and product pages, and supporting scalable SEO initiatives for a high-traffic website. Worked in a fast-paced environment where SEO tasks had to align with business priorities, site structure, and collaboration across content and development teams.Key responsibilities included:
- Keyword research and semantic clustering
- Optimization of category and product pages
- Improvement of meta tags, internal linking, and on-page relevance
- Competitor analysis and identification of growth opportunities
- Support for site structure improvements and SEO scalability
- Collaboration with content and development teams on implementation
The main focus was increasing organic traffic, improving search visibility, and supporting conversion growth through ongoing SEO optimization.
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Education
- Máster en Física deUniversidad Nacional V. N. Karazin de Járkov2015Máster en Física de
- Curso para especialistas SEO "Fundamentos de SEO yagencia digital Q-SEO2014Curso para especialistas SEO "Fundamentos de SEO y
Certifications
- Google AnalyticsGoogle Digital Academy (Skillshop)2026