Description

Hi, I’m Kate, a fractional CMO specializing in brand growth and go-to-market strategy for tech startups and emerging industries like AI, web3, and HR tech. I help companies clarify their positioning, build magnetic brands, and drive measurable growth without the overhead of a full-time hire.

I’m here to connect with founders, marketing leaders, and agencies looking for flexible, high-impact marketing leadership on a part-time basis. If you’re interested in exploring how I can help accelerate your growth or fill gaps in your marketing strategy, let’s chat!

Languages

English
Native or bilingual
French
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

TETR College of Business,
International Visiting Faculty Lecturer
January 2026 - Today (6 months)
New Delhi, Delhi, India
• ● Teach AI for Marketers to undergraduates from 80+ nationalities, combining applied AI, GTM strategy, LLM workflow automation, and predictive modeling.
• ● Students generate $400K+ revenue and impact over a million lives through venture projects.
Study First Europe,
Board Member
November 2025 - Today (8 months)
Malta
• ● Executive advisory on growth, funding, and digital brand positioning for higher education audiences.
Lynx Educate,
Fractional CMO
November 2025 - Today (8 months)
Paris, France
Adult learning focus.

Scope & impact:

• Built a multi-client email automation system from zero (Brevo), including ICP research, copywriting, and campaign launch → achieved 60% open rate and 3% CTR.
• Designed and executed a CRO plan and SOPs, enabling the in-house team to scale campaigns independently.
• Launched TikTok and Meta ad campaigns with creative testing and audience segmentation → target $2 CPA within 10 days of first campaign.
• Collaborated with internal teams to align campaigns with product positioning and customer journeys, ensuring funnel efficiency and retention impact.
• Iterated quickly on creative and audience tests, demonstrating rapid experimentation and scalable growth loop creation.
Growth Funnel Optimization Growth-Focused Brand Building Fast Execution, Lean Resources Strategic planning Cross-Functional Influence