About Julie
I help companies drive growth and revenue through data-driven insights.
With 5+ years of experience in digital environments, I specialize in marketing, customer and business performance analytics. I turn complex data into clear, actionable recommendations that support business decisions.
I typically support teams on:
- performance analysis (traffic, conversion, revenue)
- growth and acquisition optimization
- KPI design and tracking
- dashboard creation for decision-making
My approach is simple: focus on what drives impact.
Tools: SQL, Python, Power BI, Looker Studio
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Málaga (up to 50km)
Experience
- Prisma Media (Vivendi)Growth & Revenue Data AnalystPRESS AND MEDIAJanuary 2023 - January 2025 (2 years)Paris, FranceLed data analysis and performance optimization for large-scale digital media platforms (50M+ monthly sessions).
- Analyzed traffic, acquisition and revenue performance to identify growth and monetization opportunities
- Designed KPI frameworks and built decision-oriented dashboards (Looker Studio) used by marketing and editorial teams
- Delivered strategic recommendations on €5M+ budgets to improve ROI and overall performance
- Collaborated with cross-functional teams (SEO, CRM, editorial, tech) to align data insights with business strategy
Results:- +30% traffic on Capital.fr
- +70% traffic on Geo.fr
- +54% NPS
- +28% page views per session
- LES ACTIVES (E-commerce fashion brand)Growth & E-commerce Data AnalystE-COMMERCEJanuary 2023 - January 2023Paris, FranceLed e-commerce performance analysis and growth optimization for a fashion brand
- Analyzed customer behavior and funnel performance to identify key growth levers (acquisition, conversion, AOV)
- Identified and implemented high-impact optimizations to improve revenue and user experience
- Built reporting and dashboards to support business and marketing decision-making
- Collaborated with marketing and operations to align data insights with growth strategy
Results:- +50% average order value (€85 → €128)
- Monthly sales x7.5
- Significant improvement in acquisition and conversion performance
- DJEANO (Sustainable fashion project)Data & Business Strategy ConsultantFASHION AND COSMETICSJanuary 2025 - Today (1 year and 6 months)Reims, FranceLed the development of a sustainable fashion project, focusing on business model design, market analysis and revenue strategy.
- Conducted market research and competitive analysis to identify positioning and growth opportunities
- Built financial projections and revenue models to assess business viability
- Designed KPI frameworks and performance tracking systems to monitor key business metrics
- Analyzed customer, pricing and product strategy to optimize profitability and growth potential
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Education
- Certified Data AnalystDataScientest2025Data analysis training focused on Python, SQL, data visualization and business analytics. Applied projects on real datasets with a strong focus on business insights.
- MBA – Brand Management & Digital MarketingINSEEC2022Focus on marketing strategy, digital performance and business development.
Certifications
- Certified Data AnalystDataScientest2025