About Julie
I am a professional trilingual (French, Spanish & English) in business, customer centric, project management and have more than 9 years of experience working in Marketing and Commercial departments (B2B & B2C) for companies that are leaders in their sectors (H&M, Nespresso, Disney & ESPN, J.M Weston, La Coface).
I worked as a Senior Trade Marketing Specialist which is both a strategic and operational position, since my main objective is to increase the sales through trade marketing actions & support, understanding each client and segment problematics and demands.
I also worked as a Key Account Manager coordination since I have worked for Disney & ESPN Mediatneworks for 4 years, selling and developing offline and online campaigns for different type of B2B clients: high tech, retailers, FMCG, telecommunications, banks, travelers etc.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- H&MRegional Content Production ManagerFASHION AND COSMETICSJune 2022 - August 2022 (3 months)Barcelona, Spain
- DABA (Nespresso exclusive distributor)Trade Marketing Specialist - KAJanuary 2020 - June 2022 (2 years and 5 months)Responsible for the Top strategic B2B key accounts of the company and HORECA, OFFICE & CTL(Convenience & Customer Care, Travel & Leisure) segments.- Market and customer analysis: Manage KPI measurement, set goals and performance guidelines.- Prioritization and budget allocation: create and manage the local marketing planning and budget for the market (Spain).- Development of actions and trade marketing materials.
- DABA (Nespresso exclusive distributor)International Marketing SpecialistJune 2019 - December 2019 (6 months)Barcelona, SpainResponsible for the strategic & omnichannel vision of all Marketing actions for the markets of Algeria and Morocco.-Communication Plan: definition of objectives, targets, medias, calendar and budget of the different actions.-Analysis of local needs to provide adapted materials, according to the channels (IH / OOH)-Coordination of the processes of the different Communication channels (web, social networks, stores, CRC, Emailing and SMS)-Campaigns and promotions: definition of promotional mechanics, optimization of marketing actions, campaign monitoring and post analysis.-Results analysis, identification of KPIs and ROI, development of presentations and reports (e-commerce, campaigns / promotions)
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Education
- Master Innovation MarketingUniversité Paris Sud (Paris XI)2014Master Innovation Marketing
- Visuel MerchandisingChio Lecca, Fashion School, Lima, Pérou2013Visuel Merchandising
Certifications
- The Data Science of Retail, Sales, and CommerceLinkedin2022
- Marketing Foundations: Consumer BehaviorLinkedin2022
Skill set (24)
Categories
- Other